How do they match: Writers and Authors

  • Business Writer
  • Advertising Specialist
  • Communications Specialist

  • Collaborate with other writers on specific projects.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.

  • Confer with clients to determine needs.
  • Present work to clients for approval.