How do they match: Writers and Authors

  • Originate and prepare written material, such as scripts, stories, advertisements, and other material.

  • Work with staff to develop script, story, or advertising concepts.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Follow appropriate procedures to get copyrights for completed work.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Plan project arrangements or outlines, and organize material accordingly.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

  • Conduct research to inform art, designs, or other work.
  • Edit written materials.
  • Present work to clients for approval.
  • Write material for artistic or entertainment purposes.
  • Write advertising or promotional material.