How do they match: Writers and Authors

  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Vary language and tone of messages based on product and medium.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.