How do they match: Writers and Authors

  • Writers and Authors

  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Vary language and tone of messages based on product and medium.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

  • Collaborate with others to prepare or perform artistic productions.
  • Conduct research to inform art, designs, or other work.
  • Coordinate artistic activities.
  • Write material for artistic or entertainment purposes.