How do they match: Writers and Authors

  • Publisher
  • Creative Director

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.