How do they match: Writers and Authors

  • Promotion Writer

  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

  • Collaborate with others to prepare or perform artistic productions.
  • Conduct research to inform art, designs, or other work.
  • Coordinate artistic activities.
  • Develop promotional strategies or plans.
  • Write advertising or promotional material.
  • Write material for artistic or entertainment purposes.