OMCA is a valuable entry-level certification for online marketing
associates and entry-level practitioners. Perfect for managers, those just
starting in digital marketing, or as a first step towards earning an OMCP
certificate, an OMCA certification is designed to prove conceptual
knowledge of digital marketing and demonstrate foundational knowledge of
generally accepted practices across multiple digital marketing disciplines.
To be eligible for a OMCA Credential, you must first meet specific
education and marketing experience requirements. The final step to becoming
an OMCA is passing a multiple-choice examination that tests conceptual
knowledge across five of eight online marketing disciplines including
Content Marketing, Conversion Rate Optimization, Email Marketing, Mobile
Marketing, Digital Advertising, Search Engine Optimization (SEO), Social
Media Marketing, and Web Analytics.