Job Title
Director of University Digital Marketing
Agency
West Texas A&M University
Department
Communication and Marketing
Proposed Minimum Salary
Commensurate
Job Location
Canyon, Texas
Job Type
Staff
Job Description
The A&M System strives to maintain a competitive, high-quality benefit package to support the health and wellness needs of our workforce. This includes comprehensive health and welfare insurance plans, additional health and lifestyle programs, and optional retirement savings opportunities. Eligible employees will have access to paid leave programs in addition to 13-15 paid holidays each year. For more information regarding the benefit package go to: West Texas A&M University: Human Resources Benefits (https://www.wtamu.edu/business-finance/human-resources/benefits.html)
General Summary
West Texas A&M University seeks a visionary digital marketing professional to partner with the Communication and Marketing team and lead the university toward achievement of its strategic digital marketing goals.
Reporting to the Associate Vice President for University Branding & Chief Marketing Officer, the Director for University Digital Marketing supports the University in the areas of branding, advertising, enrollment management/admission marketing, outreach, and other areas related to WT’s image and influence among its local, national, and international audiences and constituents. In this effort, the Director of University Digital Marketing sets strategy for and develops digital marketing communication campaigns and serves as a collaborator and resource for digital marketing efforts of colleges, units, and divisions across campus.
Responsibilities:
Manages the internal and external digital communication plan and systems for the University and identifies trends and insights for digital marketing.
Create long-range digital marketing initiatives to promote the brand of WT, as well establish goals and performance indicators for effective digital University’s brand management
Projects digital marketing strategy for the University and assists in developing campaigns for units and divisions across the campus.
Establishes effective and cooperative relationships with administrators, unit/division heads, and representatives groups who intersect with University’s digital marketing initiatives.
Oversees creation of content for digital marketing initiatives, including social media, online advertising, and data analysis.
Manages a team of digital marketing professionals.
Defines and monitors digital content and messaging for the University to ensure goals are benchmarked and achieved.
Strategizes and coordinates digital content with the University Web Director and helps with search engine optimization.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties as assigned.
Necessary Qualifications:
Bachelor’s degree in Marketing, Communications, or other applicable field, or equivalent combination of education and experience.
8 years of related experience; 3 years of supervisory experience
Proven ability to understand, plan, and implement complex digital marketing strategies across a complex organization for multiple stakeholders; Demonstrated knowledge, experience, and expertise in digital campaigns; Understanding of return on investment in digital marketing through tools associated with technology
Preferred Qualifications:
Master’s degree
2 years of Salesforce and/or Marketing Cloud experience
Salesforce certification
Experience in digital marketing in higher education; Salesforce Marketing Cloud experience with higher education enrollment management/admissions framework and demonstrated proficiency in managing configuration activities, data analysis, and performance improvement implementations.
Applicant Instructions:
Please include the following with your application:
Cover letter
Resume
Three references
Please attach all documents in the attachment box at the bottom of the “My Experience” page before continuing through the application. Please use the “Upload” button to add each document individually. All revisions must be made prior to application submission. If you need assistance with uploading documents, please contact WTAMU Human Resources at hr@wtamu.edu.
Texas law requires all males age 18 through 25 to be properly registered with the Selective Service
System.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
WT is located in Canyon, Texas, on a 342-acre residential campus. Established in 1910, the University has been part of The Texas A&M University System since 1990. WT, a Hispanic Serving Institution since 2016, boasts an enrollment of about 10,000 and offers 59 undergraduate degree programs, 39 master’s degrees and two doctoral degrees.
WT’s long-standing commitment has always been to serve both the students and the region of the Panhandle. Our employees make a difference every day in the lives of thousands of students, and that has countless ripple effects on people throughout the region, the state and the world. Moreover, employees are encouraged to grow professionally and personally thanks to a supportive work environment.
At WT, your future is our future. Employees and their dependents get half-off their tuition and fees. The minimum starting wage is $15 per hour. Employees also have generous health, dental, vision, and long-term disability insurance packages, plus free basic life insurance and enrollment in the Texas Teacher Retirement System. Flexible or compressed work-week arrangements are also available.Find out more at: https://wtamu.edu/benefits
West Texas A&M University is located in Canyon, home to Palo Duro Canyon and the Panhandle-Plains Historical Museum. Canyon also is conveniently located near Amarillo, the largest city on Interstate 40 between Oklahoma City and Albuquerque. This region is renowned for its historical significance, vibrant arts and entertainment options, unique shopping, delicious food and the friendliest people in the state.
