Job Opening: Market Development Manager Veterinary
- Company
- PROMEGA CORPORATION
- Location
- MADISON, WI
- Posted on
- April 30, 2024
JOB REQUIREMENTS: Job Description JOB OBJECTIVE: The Market Development
Manager, Veterinary Sciences plays a crucial role in blending market and
business development to foster growth within this sector. This position
supports and enhances the Segment Marketing Manager\'s efforts by
focusing on veterinary sciences, aiming for market expansion and sales
enhancement to boost revenue. The Market Development Manager will be
responsible for building high, wide, and deep industry connections,
establishing key relationships and collaborations, and identifying
long-term growth opportunities. Their work significantly influences the
Applied Markets business strategy and success in the Veterinary Sciences
segment, emphasizing both market broadening and business advancement.
CORE DUTIES: 1. Gain a thorough understanding of market trends, consumer
behavior, and the competitive environment in Veterinary Sciences to
guide strategic & tactical business decisions. Also, maintain current
knowledge of regulatory, industry, and licensing matters that affect the
Applied Markets, especially in the Veterinary/Animal Sciences segments.
2. Enhance sales and marketing efforts by showcasing the capabilities of
Promega and its Applied Markets business unit to top-level executives
and business development managers within the Veterinary Sciences sector.
3. Conduct and analyze research to uncover new market opportunities,
create strategies for entering and penetrating these markets, and
establish key partnerships with stakeholders in both targeted and
emerging markets. 4. Assist Segment Marketing in formulating global
strategies and tactical plans for market segments. Ensure Product
Managers, Product Marketing, and Branch Marketing agree with these
marketing and tactical initiatives. 5. Collaborate with the Segment
Marketing Manager, Product Managers, and Product Marketing Managers to
contribute to strategic product roadmaps. This includes conducting
situation analyses, SWOT analysis, positioning products/technologies,
estimating market size, segmenting customers, and setting appropriate
pricing. Ensure products meet market demands and accurately define the
market potential for new concepts. 6. Relay vital information from the
field to cross-functional teams and work together with these teams to
influence product development and service offerings. Ensure that
launches are tailored to the veterinary sciences market and address
local requirements effectively. 7. Promote new products in development
and identify early adopters, alpha and beta testers within the
Veterinary Sciences market. 8. Leverage teamwork and leadership skills
to foster deeper and more... For full info follow application link.
Diversity is important at Promega. We are proud to be an Equal
Opportunity Employer, and make employment decisions without regard to
race, color, religion, sex, sexual orientation, gender identity,
national origin, veteran status, disability, or any other protected
class. ***** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/82E2EBC97C724BA7 Qualified females, minorities, and special
disabled veterans and other veterans are encouraged to apply.