Job Summary
The Marketing Manager will oversee all aspects of Marketing including advertising website agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products services and brand. Marketing Professionals develop market strategy create content and coordinate with regional locations during marketing campaigns. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.
Responsibilities
QUALIFICATIONS:
Minimum 3 years marketing experience in the hospitality industry both traditional media and ecommerce
Excellent copywriting and proofreading skills
Works well in a collaborative agency-like environment
Extensive knowledge of advertising and print collateral production
Very detail-oriented and analytical
Quick learner
Good sense of design and ability to conceptualize requested products
Ability to juggle a variety of projects at the same time and handle the stress associated with multiple deadlines
Good communicator both written and orally
Ability to work with the Marketing team to accomplish goals on a timely basis
Proficient in Excel Word and PowerPoint
Basic understanding of website development SEO and SEM
Ability to analyze marketing opportunities and ad effectiveness
Prior experience in creating and maintaining brand identities
Business Marketing or Communications degree preferred
Strong interpersonal/communication skills
Ability to use computer keyboard telephone and other related business equipment
Ability to coordinate cross-functional work teams toward project completion
Strong attention to detail
Strong planning & organizing skills
Creative thinking
JOB RESPONSIBILITIES:
Partnering with hotel teams to drive marketing strategies
Reports to and collaborates with the Director of Marketing on all portfolio wide marketing opportunities
Writing copy proofing and developing content as needed
Acting as a resource to the field and corporate staff as it relates to all marketing opportunities
Participating in the branding and rebranding of managed assets including hotels and restaurants
Serving as a communication conduit and counsel for all marketing programs with both internally stakeholders and externally vendors/agencies
Developing promotional opportunities to increase sales
Managing budgets and analyzing overall effectiveness of marketing efforts
Working in tandem with a two-member design team and partnering with our ecommerce team
Improving internal processes
Executes annual media plans. Coordinates and oversees ad website and collateral production. This includes negotiating contracts initiating request for artwork copywriting approving artwork providing follow-up processing invoices maintaining the budget and assessing ad effectiveness. Participates in branding discussions and monitors brand cohesiveness through all marketing materials.
Communicates all marketing programs to the field and corporate staff and acts as a resource in assessing marketing opportunities. Provides guidance and direction as needed to the Marketing Dept. staff and develops the marketing dept. infrastructure by improving processes and creating SOPs. Assists hotel property teams with developing annual media plans and provides marketing guidance.
Analyzes marketing plan effectiveness. Researches new marketing opportunities. Develops focus groups to analyze customer needs and travel trends.
Works with outside PR vendors to create press releases as needed. Provides guidance on PR and promotional opportunities to increase sales.
Utilize KSFs personally to prioritize time.
Understand market conditions and their potential marketing value to maximize market share.
Aligns campaigns and materials to overall marketing strategy.
Works with internal partners to define marketing plan scope and objectives.
Develops marketing collateral and messaging.
Drives consistency and brand awareness across regions and locations.
Reviews and tracks status of marketing campaigns and provides updates and ongoing analysis to parties involved.
Remain flexible to the needs of the business.
Property Details
Located in the heart of downtown, we're just a short walk or trolley ride away from landmarks like the Convention Center, Little Italy, the Gaslamp Quarter, and the San Diego Zoo-plus many shopping and dining options. Guests can erase travel fatigue and feel their best with a dip in the rooftop pool or a session in the WestinWORKOUT® Fitness Studio. After a productive meeting in one of our inspiring meeting spaces, we invite our guests to celebrate with drinks at The Bar or dinner at Coast-our signature restaurant. Our 436 guest rooms and suites are designed to refresh and relax. We designed with clean lines, neutral colors, and modern amenities like HDTVs and High Speed Internet Access. The Heavenly® Bed promises a restful sleep while the Heavenly® Bath revives our guests each morning.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
Now offeringDaily Pay! Ask your Recruiter for more details
Medical, Dental, and Vision Coverage
Short-Term and Long-Term Disability Income
Term Life and AD&D Insurance
Paid Time Off
Employee Assistance Program
401k Retirement Plan
Compensation Min
USD $101,147.76/Yr.
Compensation Mid
USD $126,434.70/Yr.
Compensation Max
USD $151,721.64/Yr.
Apply for this position (https://careers-aimbridge.icims.com/jobs/327959/marketing-manager-oem-%7c-%2470k/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834475008)
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EEO Statement
Aimbridge Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
PropertyWestin San Diego
Posted Date2 weeks ago(5/16/2024 12:28 PM)
ID2024-327959
LocationUS-CA-San Diego
CategorySales & Marketing
TypeRegular
StatusFull-Time
