How do they match: General and Operations Managers

  • Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
  • Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
  • Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
  • Plan or direct activities, such as sales promotions, that require coordination with other department managers.
  • Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.

  • Direct sales, marketing, or customer service activities.