How do they match: Advertising and Promotions Managers

  • Advertising and Promotions Managers

  • Marketing and Promotions Manager

  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Direct and coordinate product research and development.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Train and direct workers engaged in developing and producing advertisements.

  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.
  • Develop procedures to evaluate organizational activities.
  • Develop promotional materials.
  • Analyze market research data.
  • Attend training sessions or professional meetings to develop or maintain professional knowledge.
  • Conduct market research.
  • Maintain knowledge of current developments in area of expertise.
  • Manage operations, research, or logistics projects.