How do they match: Advertising and Promotions Managers

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

  • Develop promotional materials.
  • Examine marketing materials to ensure compliance with policies or regulations.