How do they match: Advertising and Promotions Managers

  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.