How do they match: Advertising and Promotions Managers

  • Media Director
  • Media Promoter
  • Communications Director
  • Communications Manager

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.