How do they match: Advertising and Promotions Managers

  • Advertising and Promotions Managers

  • Campaign Program Manager
  • Marketing and Promotions Manager

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

  • Conduct employee training programs.
  • Coordinate special events or programs.
  • Evaluate program effectiveness.
  • Promote products, services, or programs.