How do they match: Advertising and Promotions Managers

  • Media Director
  • Media Promoter
  • Account Specialist

  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

  • Coordinate special events or programs.