How do they match: Advertising and Promotions Managers

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Plan and execute advertising policies and strategies for organizations.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

  • Coordinate special events or programs.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.