How do they match: Advertising and Promotions Managers

  • Account Specialist
  • Ad Coordinator
  • Advertising Coordinator
  • Digital Marketing Coordinator
  • Marketing Coordinator

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Coordinate with the media to disseminate advertising.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Direct and coordinate product research and development.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

  • Coordinate special events or programs.
  • Coordinate operational activities with external stakeholders.