How do they match: Marketing Managers

  • Business Developer
  • Business Development Director
  • Business Development Manager
  • Business Development Specialist
  • Market Development Executive
  • Product Development Manager

  • Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Develop business cases for environmental marketing strategies.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Compile lists describing product or service offerings.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.
  • Develop sustainable organizational policies or practices.
  • Direct sales, marketing, or customer service activities.
  • Negotiate contracts for transportation, distribution, or logistics services.