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How do they match:
Marketing Managers
6
Alternate Occupation Titles
Business
Developer
Business
Development
Director
Business
Development
Manager
Business
Development
Specialist
Market
Development
Executive
Product
Development
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and
services
offered by a firm and its competitors, and identify potential customers.
Develop
pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product
development
or monitor trends that indicate the need for new products and
services.
13
Tasks
Develop
business cases for environmental marketing strategies.
Develop
pricing strategies, balancing firm objectives and customer satisfaction.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or
services.
Compile lists describing product or
service
offerings.
Conduct economic or commercial surveys to identify potential markets for products or
services.
Consult with buying personnel to gain advice regarding the types of products or
services
expected to be in demand.
Consult with product
development
personnel on product specifications, such as design, color, or packaging.
Coordinate or participate in promotional activities or trade shows, working with
developers
, advertisers, or production managers, to market products or
services.
Evaluate the financial aspects of product
development
, such as budgets, expenditures, research and
development
appropriations, or return-on-investment and profit-loss projections.
Formulate, direct, or coordinate marketing activities or policies to promote products or
services
, working with advertising or promotion managers.
Identify,
develop
, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or
developing
distribution strategies.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or
services
, analyzing business
developments
and monitoring market trends.
5
Detailed Work Activities
Develop
marketing plans or strategies for environmental initiatives.
Develop
marketing plans or strategies.
Develop
sustainable organizational policies or practices.
Direct sales, marketing, or customer
service
activities.
Negotiate contracts for transportation, distribution, or logistics
services.
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Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 11-2021.00 - Marketing Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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