How do they match: Public Relations Managers

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

  • Establish interpersonal business relationships to facilitate work activities.
  • Develop contingency plans to deal with organizational emergencies.
  • Develop marketing plans or strategies.
  • Develop operating strategies, plans, or procedures.