How do they match: Market Research Analysts and Marketing Specialists

  • Business Development Analyst
  • Business Development Associate
  • Business Development Specialist
  • Client Service and Consulting Manager
  • Government Business Development Specialist
  • Market Research Manager
  • Product Line Manager
  • Social Media Manager

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Seek and provide information to help companies determine their position in the marketplace.

  • Develop business or market strategies.
  • Discuss business strategies, practices, or policies with managers.
  • Establish business management methods.
  • Gather organizational performance information.
  • Measure effectiveness of business strategies or practices.
  • Monitor business indicators.