How do they match: Market Research Analysts and Marketing Specialists

  • Advertising Analyst

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Develop and implement procedures for identifying advertising needs.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.