How do they match: Search Marketing Strategists

  • Search Marketing Strategists

  • Marketing Communications Specialist
  • Marketing Consultant
  • Marketing Specialist
  • Digital Marketer
  • Digital Marketing Strategist
  • Interactive Marketing Strategist
  • Interactive Media Marketing Director
  • Interactive Media Marketing Specialist
  • Interactive Media Marketing Strategist
  • Internet Marketing Specialist
  • Internet Marketing Strategist
  • Online Marketing Consultant
  • Online Marketing Strategist
  • Paid Search Marketing Strategist
  • Search Marketing Analyst
  • Search Marketing Specialist
  • Search Engine Marketing Specialist
  • Search Engine Marketing Strategist
  • Search Engineer Marketing Specialist
  • Technical Marketing Specialist
  • Web Marketing Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  • Participate in the development or implementation of online marketing strategy.
  • Propose online or multiple-sales-channel campaigns to marketing executives.

  • Analyze market or customer related data.
  • Collaborate with others to develop or implement marketing strategies.
  • Develop performance metrics or standards related to information technology.
  • Implement advertising or marketing initiatives.