How do they match: Search Marketing Strategists

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Propose online or multiple-sales-channel campaigns to marketing executives.