How do they match: Search Marketing Strategists

  • HTML Developer
  • HyperText Markup Language Developer

  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Assist in the development of online transaction or security policies.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Participate in the development or implementation of online marketing strategy.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

  • Develop computer or information security policies or procedures.
  • Develop guidelines for system implementation.
  • Develop performance metrics or standards related to information technology.
  • Develop specifications or procedures for website development or maintenance.
  • Collaborate with others to develop or implement marketing strategies.
  • Design computer modeling or simulation programs.
  • Evaluate utility of software or hardware technologies.
  • Write computer programming code.