How do they match: Search Marketing Strategists

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Resolve product availability problems in collaboration with customer service staff.

  • Provide customer service to clients or users.