Occupation keyword search
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Share
Facebook
Twitter
LinkedIn
Reddit
Email
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
How do they match:
Search Marketing Strategists
10
Alternate Occupation Titles
Web
Analyst
Web
Consultant
Web
Marketing Strategist
Web
User Experience Strategist
Website
Optimization Strategist
Digital
Marketer
Digital
Marketing Strategist
Digital
Media Planner
Digital
Strategist
Marketing
Communications
Specialist
16
Tasks
Communicate
and
collaborate with merchants,
Webmasters
, bloggers, or online editors to strategically place hyperlinks.
Collaborate with
Web
, multimedia, or art design staffs to create multimedia
Web
sites or other internet content that conforms to brand
and
company visual format.
Collect
and
analyze
Web
metrics, such as visits, time on site, page views per visit, transaction volume
and
revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Conduct financial modeling for online marketing programs or
Web
site revenue forecasting.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media
Web
sites.
Coordinate with developers to optimize
Web
site architecture, server configuration, or page construction for search engine consumption
and
optimal visibility.
Create content strategies for
digital
media.
Develop transactional
Web
applications, using
Web
programming software
and
knowledge of programming languages, such as hypertext markup language (HTML)
and
extensible markup language (XML).
Execute
and
manage
communications
with
digital
journalists or bloggers.
Identify appropriate Key Performance Indicators (KPIs)
and
report key metrics from
digital
campaigns.
Identify methods for interfacing
Web
application technologies with enterprise resource planning or other system software.
Keep abreast of government regulations
and
emerging
Web
technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Optimize
Web
site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Optimize
digital
assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display
and
usability on internet-connected devices.
Optimize shopping cart experience or
Web
site conversion rates against Key Performance Indicators (KPIs).
Purchase or negotiate placement of listings in local search engines, directories, or
digital
mapping technologies.
3
Detailed Work Activities
Analyze
website
or related online data to track trends or usage.
Design
websites
or
web
applications.
Develop specifications or procedures for
website
development or maintenance.
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
Was this page helpful?
Yes, it was helpful
No, it was not helpful
Job Seeker Help
•
Contact Us
Share:
Facebook
Twitter
LinkedIn
Reddit
Email
Link to Us
•
Cite this Page
Creative Commons CC-BY
License
How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
.
Follow us:
About this Site
•
Privacy
•
Disclaimer
Site updated February 20, 2024
Loading...
Loading...