How do they match: Search Marketing Strategists

  • Interactive Media Marketing Director

  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.