How do they match: Search Marketing Strategists

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Evaluate utility of software or hardware technologies.
  • Prepare graphics or other visual representations of information.
  • Recommend changes to improve computer or information systems.
  • Update knowledge about emerging industry or technology trends.