How do they match: Online Merchants

  • Online Merchants

  • Online Merchant
  • Online Retailer
  • Online Services Manager

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Create or maintain database of customer accounts.
  • Design customer interface of online storefront, using web programming or e-commerce software.
  • Determine location for product listings to maximize exposure to online traffic.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Disclose merchant information and terms and policies of transactions in online or offline materials.
  • Initiate online auctions through auction hosting sites or auction management software.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

  • Analyze business or financial data.
  • Calculate data to inform organizational operations.
  • Create images of data, locations, or products.
  • Maintain data in information systems or databases.