How do they match: Industrial-Organizational Psychologists

  • Apply principles of psychology to human resources, administration, management, sales, and marketing problems. Activities may include policy planning; employee testing and selection, training, and development; and organizational development and analysis. May work with management to organize the work setting to improve worker productivity.

  • Conduct research studies of physical work environments, organizational structures, communication systems, group interactions, morale, or motivation to assess organizational functioning.
  • Study consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.
  • Study organizational effectiveness, productivity, and efficiency, including the nature of workplace supervision and leadership.

  • Conduct scientific research of organizational behavior or processes.
  • Testify at legal or legislative proceedings.