How do they match: Industrial-Organizational Psychologists

  • Study consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.
  • Study organizational effectiveness, productivity, and efficiency, including the nature of workplace supervision and leadership.
  • Conduct research studies of physical work environments, organizational structures, communication systems, group interactions, morale, or motivation to assess organizational functioning.
  • Observe and interview workers to obtain information about the physical, mental, and educational requirements of jobs, as well as information about aspects such as job satisfaction.

  • Administer standardized physical or psychological tests.