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15-1199.10 - Search Marketing Strategists

Related occupations for task:

Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

13-1161.01 Search Marketing Strategists   Bright Outlook Bright Outlook  
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
15-1255.00 Web and Digital Interface Designers Bright Outlook
  • Create searchable indices for Web page content.
  • Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
  • Select programming languages, design tools, or applications.
  • Write supporting code for Web applications or Web sites.
15-1251.00 Computer Programmers
  • Write, analyze, review, and rewrite programs, using workflow chart and diagram, and applying knowledge of computer capabilities, subject matter, and symbolic logic.
  • Write, update, and maintain computer programs or software packages to handle specific jobs such as tracking inventory, storing or retrieving data, or controlling other equipment.
  • Develop Web sites.
15-1254.00 Web Developers Bright Outlook
  • Write supporting code for Web applications or Web sites.
  • Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
  • Select programming languages, design tools, or applications.
15-1299.07 Blockchain Engineers Bright Outlook
  • Automate the deployment of software updates over geographically distributed network nodes.
  • Develop a maintainable code base using object-oriented design principles, practices, or patterns.

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