Related Occupations for Task
15-1199.10 - Search Marketing Strategists

Related occupations for task:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

13-1161.01	Search Marketing Strategists Bright Outlook 9 closely related tasks Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Participate in the development or implementation of online marketing strategy. Manage tracking and reporting of search-related activities and provide analyses to marketing executives. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Propose online or multiple-sales-channel campaigns to marketing executives. Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
15-1299.01	Web Administrators 3 closely related tasks Perform user testing or usage analyses to determine Web sites' effectiveness or usability. Track, compile, and analyze Web site usage data. Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns.
15-2011.00	Actuaries 1 closely related task Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business.
15-1254.00	Web Developers 1 closely related task Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
15-1255.00	Web and Digital Interface Designers 1 closely related task Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.