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Related Occupations for Task
15-1199.10 - Search Marketing Strategists

Related occupations for task:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

13-1161.01 Search Marketing Strategists   Bright Outlook Bright Outlook  
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
15-1299.01 Web Administrators Bright Outlook
  • Perform user testing or usage analyses to determine Web sites' effectiveness or usability.
  • Track, compile, and analyze Web site usage data.
  • Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns.
15-2011.00 Actuaries Bright Outlook
  • Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business.
15-1254.00 Web Developers Bright Outlook
  • Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
15-1255.00 Web and Digital Interface Designers Bright Outlook
  • Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.