Summary Report for:
27-3011.00 - Radio and Television Announcers
Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
Sample of reported job titles: Anchor, Announcer, DJ (Disc Jockey), Host, Meteorologist, Morning Show Host, News Anchor, Radio Announcer, Sports Director, Television News Anchor (TV News Anchor)
Tasks | Technology Skills | Tools Used | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings | Additional Information
- Operate control consoles.
- Record commercials for later broadcast.
- Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
- Study background information to prepare for programs or interviews.
- Read news flashes to inform audiences of important events.
- Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
- Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
- Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
- Comment on music and other matters, such as weather or traffic conditions.
- Develop story lines for broadcasts.
- Discuss various topics over the telephone with viewers or listeners.
- Interview show guests about their lives, their work, or topics of current interest.
- Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
- Make promotional appearances at public or private events to represent their employers.
- Host civic, charitable, or promotional events that are broadcast over television or radio.
- Attend press conferences to gather information for broadcast.
- Write and edit video and scripts for broadcasts.
- Maintain organization of the music library.
- Locate guests to appear on talk or interview shows.
- Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
- Give network cues permitting selected stations to receive programs.
- Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
- Moderate panels or discussion shows on topics such as current affairs, art, or education.
- Describe or demonstrate products that viewers may purchase through specific shows or in stores.
- Analytical or scientific software — Statistical processing software
- Data base user interface and query software — Database software; Program logging software
- Enterprise resource planning ERP software — Dalet Digital Media Systems Dalet Media Life
- Internet browser software — Web browser software
- Music or sound editing software — Adobe Systems Adobe Audition; Audion Laboratories VoxPro; Avid Technology Pro Tools
- Spreadsheet software — Microsoft Excel
- Word processing software — Burli Software Burli Newsroom System; Microsoft Word
Hot Technology — a technology requirement frequently included in employer job postings.
- Audio mixing consoles — Mixing desks
- Audio turntable — Record turntables
- Compact disk players or recorders — Compact disk CD players
- Desktop computers
- Digital voice recorders — Digital audio recorders
- Earphone — Earpieces
- Headphones — Headsets
- Media control systems — Audio control consoles; Audio playback equipment
- Microphone stand — Microphone stands
- Microphones — Headset microphones
- Mobile phones — Smart phones
- Notebook computers — Laptop computers
- Personal computers
- Special purpose telephones — Multi-line telephone systems
- Tablet computers
- Touch screen monitors — Touch screen computer monitors
- Visual presenters — Teleprompters
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Geography — Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Speaking — Talking to others to convey information effectively.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Time Management — Managing one's own time and the time of others.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination — Adjusting actions in relation to others' actions.
- Service Orientation — Actively looking for ways to help people.
- Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity — The ability to speak clearly so others can understand you.
- Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension — The ability to read and understand information and ideas presented in writing.
- Speech Recognition — The ability to identify and understand the speech of another person.
- Written Expression — The ability to communicate information and ideas in writing so others will understand.
- Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Memorization — The ability to remember information such as words, numbers, pictures, and procedures.
- Speed of Closure — The ability to quickly make sense of, combine, and organize information into meaningful patterns.
- Time Sharing — The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
- Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
- Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
- Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
- Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
- Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
- Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
- Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
- Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
- Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
- Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
- Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
- Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
- Controlling Machines and Processes — Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
Detailed Work Activities
- Operate control consoles for sound, lighting or video.
- Perform for recordings.
- Inform viewers, listeners, or audiences.
- Gather information for news stories.
- Report news to the public.
- Determine presentation subjects or content.
- Edit written materials.
- Write material for artistic or entertainment purposes.
- Organize informational materials.
- Coordinate logistics for productions or events.
- Maintain logs of production activities.
- Operate communications, transmissions, or broadcasting equipment.
- Host events.
- Promote products, activities, or organizations.
- Interview others for news or entertainment purposes.
- Telephone — 92% responded “Every day.”
- Face-to-Face Discussions — 80% responded “Every day.”
- Frequency of Decision Making — 90% responded “Every day.”
- Impact of Decisions on Co-workers or Company Results — 73% responded “Very important results.”
- Time Pressure — 80% responded “Every day.”
- Electronic Mail — 85% responded “Every day.”
- Contact With Others — 83% responded “Constant contact with others.”
- Work With Work Group or Team — 65% responded “Extremely important.”
- Importance of Being Exact or Accurate — 70% responded “Extremely important.”
- Structured versus Unstructured Work — 48% responded “A lot of freedom.”
- Level of Competition — 58% responded “Extremely competitive.”
- Freedom to Make Decisions — 45% responded “A lot of freedom.”
- Spend Time Sitting — 44% responded “Continually or almost continually.”
- Indoors, Environmentally Controlled — 71% responded “Every day.”
- Deal With External Customers — 16% responded “Very important.”
- Coordinate or Lead Others — 23% responded “Fairly important.”
- Duration of Typical Work Week — 50% responded “40 hours.”
- Letters and Memos — 39% responded “Once a week or more but not every day.”
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 23% responded “Never.”
- Public Speaking — 45% responded “Once a month or more but not every week.”
- Importance of Repeating Same Tasks
- Frequency of Conflict Situations — 45% responded “Once a week or more but not every day.”
- Physical Proximity — 47% responded “Moderately close (at arm's length).”
- Spend Time Making Repetitive Motions — 27% responded “More than half the time.”
|Title||Job Zone Four: Considerable Preparation Needed|
|Education||Most of these occupations require a four-year bachelor's degree, but some do not.|
|Related Experience||A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.|
|Job Training||Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.|
|Job Zone Examples||Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.|
|SVP Range||(7.0 to < 8.0)|
Percentage of Respondents
|Education Level Required|
|10||Some college, no degree|
Interest code: AES Want to discover your interests? Take the O*NET Interest Profiler at My Next Move.
- Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity — Job requires being honest and ethical.
- Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
- Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Initiative — Job requires a willingness to take on responsibilities and challenges.
- Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Persistence — Job requires persistence in the face of obstacles.
- Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
- Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
- Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
- Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Wages & Employment Trends
|Median wages (2018)||$15.97 hourly, $33,220 annual|
|Employment (2018)||38,000 employees|
|Projected growth (2018-2028)||Decline (-2% or lower)|
|Projected job openings (2018-2028)||4,000|
|Top industries (2018)|
Source: Bureau of Labor Statistics 2018 wage data and 2018-2028 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2018-2028). "Projected job openings" represent openings due to growth and replacement.
Job Openings on the Web
Sources of Additional Information
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