Detailed Work Activity Develop marketing plans or strategies. Evaluate program effectiveness. "Direct sales, marketing, or customer service activities." Analyze data to inform operational decisions or activities. Estimate cost or material requirements. Determine pricing or monetary policies. Compile operational data. Supervise employees. Confer with organizational members to accomplish work activities. Analyze market research data. Analyze forecasting data to improve business decisions. Monitor external affairs or events affecting business operations. "Negotiate contracts for transportation, distribution, or logistics services." Coordinate special events or programs. Conduct opinion surveys or needs assessments. Develop sustainable organizational policies or practices. Recommend organizational process or policy changes. Advise others on business or operational matters. Develop marketing plans or strategies for environmental initiatives.