- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
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- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Initiate market research studies, or analyze their findings.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Select products or accessories to be displayed at trade or special production shows.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Initiate market research studies, or analyze their findings.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Participate in new product planning or market research, including studying the potential need for new products.
- Prepare sketches of ideas, detailed drawings, illustrations, artwork, or blueprints, using drafting instruments, paints and brushes, or computer-aided design equipment.
- Modify and refine designs, using working models, to conform with customer specifications, production limitations, or changes in design trends.
- Confer with engineering, marketing, production, or sales departments, or with customers, to establish and evaluate design concepts for manufactured products.
- Present designs and reports to customers or design committees for approval and discuss need for modification.
- Research production specifications, costs, production materials, and manufacturing methods and provide cost estimates and itemized production requirements.
- Direct and coordinate the fabrication of models or samples and the drafting of working drawings and specification sheets from sketches.
- Read publications, attend showings, and study competing products and design styles and motifs to obtain perspective and generate design concepts.
- Fabricate models or samples in paper, wood, glass, fabric, plastic, metal, or other materials, using hand or power tools.
- Coordinate the look and function of product lines.
- Supervise assistants' work throughout the design process.
- Design graphic material for use as ornamentation, illustration, or advertising on manufactured materials and packaging or containers.
- Advise corporations on issues involving corporate image projects or problems.
- Evaluate feasibility of design ideas, based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics.
- Develop manufacturing procedures and monitor the manufacture of their designs in a factory to improve operations and product quality.
- Develop industrial standards and regulatory guidelines.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Participate in new product planning or market research, including studying the potential need for new products.
- Research and analyze member or community needs to determine program directions and goals.
- Provide direct service and support to individuals or clients, such as handling a referral for child advocacy issues, conducting a needs evaluation, or resolving complaints.
- Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management.
- Direct activities of professional and technical staff members and volunteers.
- Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.
- Participate in the determination of organizational policies regarding such issues as participant eligibility, program requirements, and program benefits.
- Prepare and maintain records and reports, such as budgets, personnel records, or training manuals.
- Establish and maintain relationships with other agencies and organizations in community to meet community needs and to ensure that services are not duplicated.
- Recruit, interview, and hire or sign up volunteers and staff.
- Implement and evaluate staff, volunteer, or community training programs.
- Act as consultants to agency staff and other community programs regarding the interpretation of program-related federal, state, and county regulations and policies.
- Speak to community groups to explain and interpret agency purposes, programs, and policies.
- Analyze proposed legislation, regulations, or rule changes to determine how agency services could be impacted.
- Plan and administer budgets for programs, equipment, and support services.
- Represent organizations in relations with governmental and media institutions.
- Direct fundraising activities and the preparation of public relations materials.
- Research and analyze member or community needs to determine program directions and goals.
- Provide direct service and support to individuals or clients, such as handling a referral for child advocacy issues, conducting a needs evaluation, or resolving complaints.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Prepare or deliver speeches to further public relations objectives.
- Develop marketing campaigns for environmental technologies or services.
- Purchase advertising space or time as required to promote client's product or agenda.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Coordinate public responses to environmental management incidents or conflicts.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Evaluate power production or demand trends to identify opportunities for improved operations.
- Manage safety programs at power generation facilities.
- Review biomass operations performance specifications to ensure compliance with regulatory requirements.
- Review logs, datasheets, or reports to ensure adequate production levels and safe production environments or to identify abnormalities with power production equipment or processes.
- Supervise operations or maintenance employees in the production of power from biomass, such as wood, coal, paper sludge, or other waste or refuse.
- Supervise biomass plant or substation operations, maintenance, repair, or testing activities.
- Conduct field inspections of biomass plants, stations, or substations to ensure normal and safe operating conditions.
- Plan and schedule plant activities, such as wood, waste, or refuse fuel deliveries, ash removal, and regular maintenance.
- Prepare and manage biomass plant budgets.
- Inspect biomass gasification processes, equipment, and facilities for ways to maximize capacity and minimize operating costs.
- Prepare reports on biomass plant operations, status, maintenance, and other information.
- Manage parts and supply inventories for biomass plants.
- Monitor and operate communications systems, such as mobile radios.
- Shut down and restart biomass power plants or equipment in emergency situations or for equipment maintenance, repairs, or replacements.
- Compile and record operational data on forms or in log books.
- Monitor the operating status of biomass plants by observing control system parameters, distributed control systems, switchboard gauges, dials, or other indicators.
- Adjust equipment controls to generate specified amounts of electrical power.
- Test, maintain, or repair electrical power distribution machinery or equipment, using hand tools, power tools, and testing devices.
- Operate controls to start, stop, or regulate biomass-fueled generators, generator units, boilers, engines, or auxiliary systems.
- Evaluate power production or demand trends to identify opportunities for improved operations.
- Research the target audience of projects.
- Key information into computer equipment to create layouts for client or supervisor.
- Review final layouts and suggest improvements, as needed.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Develop graphics and layouts for product illustrations, company logos, and Web sites.
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
- Use computer software to generate new images.
- Prepare digital files for printing.
- Confer with clients to discuss and determine layout design.
- Draw and print charts, graphs, illustrations, and other artwork, using computer.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Study illustrations and photographs to plan presentation of materials, products, or services.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Research new software or design concepts.
- Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
- Photograph layouts, using camera, to make layout prints for supervisors or clients.
- Write or edit copy for clients.
- Research the target audience of projects.
- Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
- Direct and coordinate workers involved in drawing and cutting patterns and constructing samples or finished garments.
- Examine sample garments on and off models, modifying designs to achieve desired effects.
- Sketch rough and detailed drawings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements.
- Confer with sales and management executives or with clients to discuss design ideas.
- Attend fashion shows and review garment magazines and manuals to gather information about fashion trends and consumer preferences.
- Select materials and production techniques to be used for products.
- Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at sales meetings or fashion shows.
- Adapt other designers' ideas for the mass market.
- Purchase new or used clothing and accessory items as needed to complete designs.
- Visit textile showrooms to keep up-to-date on the latest fabrics.
- Collaborate with other designers to coordinate special products and designs.
- Design custom clothing and accessories for individuals, retailers, or theatrical, television, or film productions.
- Draw patterns for articles designed, cut patterns, and cut material according to patterns, using measuring instruments and scissors.
- Develop a group of products or accessories, and market them through venues such as boutiques or mail-order catalogs.
- Read scripts and consult directors and other production staff to develop design concepts and plan productions.
- Sew together sections of material to form mockups or samples of garments or articles, using sewing equipment.
- Research the styles and periods of clothing needed for film or theatrical productions.
- Determine prices for styles.
- Test fabrics or oversee testing so that garment care labels can be created.
- Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Plan project arrangements or outlines, and organize material accordingly.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Work with staff to develop script, story, or advertising concepts.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Assess project feasibility by analyzing technology, resource needs, or market demand.
- Manage the coordination and overall integration of technical activities in architecture or engineering projects.
- Direct, review, or approve project design changes.
- Consult or negotiate with clients to prepare project specifications.
- Prepare budgets, bids, or contracts.
- Present and explain proposals, reports, or findings to clients.
- Confer with management, production, or marketing staff to discuss project specifications or procedures.
- Review, recommend, or approve contracts or cost estimates.
- Develop or implement policies, standards, or procedures for engineering and technical work.
- Establish scientific or technical goals within broad outlines provided by top management.
- Direct recruitment, placement, and evaluation of architecture or engineering project staff.
- Perform administrative functions, such as reviewing or writing reports, approving expenditures, enforcing rules, or purchasing of materials or services.
- Develop or implement programs to improve sustainability or reduce the environmental impacts of engineering or architecture activities or operations.
- Evaluate the environmental impacts of engineering, architecture, or research and development activities.
- Plan or direct the installation, testing, operation, maintenance, or repair of facilities or equipment.
- Identify environmental threats or opportunities associated with the development and launch of new technologies.
- Plan, direct, or coordinate survey work with other project activities.
- Evaluate environmental regulations or social pressures related to environmental issues to inform strategic or operational decision-making.
- Solicit project support by conferring with officials or providing information to the public.
- Direct the engineering of water control, treatment, or distribution projects.
- Administer highway planning, construction, or maintenance.
- Assess project feasibility by analyzing technology, resource needs, or market demand.
- Conduct market research and analyze industry trends.
- Consult with families or friends of the deceased to arrange funeral details, such as obituary notice wording, casket selection, or plans for services.
- Direct and supervise work of embalmers, funeral attendants, death certificate clerks, cosmetologists, or other staff.
- Schedule funerals, burials, or cremations.
- Sell funeral services, products, or merchandise to clients.
- Monitor funeral service operations to ensure that they comply with applicable policies, regulations, and laws.
- Offer counsel and comfort to families and friends of the deceased.
- Negotiate contracts for prearranged funeral services.
- Respond to customer complaints, legal inquiries, payment negotiations, or other post-service matters.
- Plan and implement changes to service offerings to meet community needs or increase funeral home revenues.
- Direct or monitor administrative, support, repair, or maintenance services for funeral homes.
- Schedule work hours for funeral home or contract employees.
- Set marketing, sales, or other financial goals for funeral service establishments and monitor progress toward these goals.
- Explain goals, policies, or procedures to staff members.
- Complete and maintain records, such as state-required documents, tracking documents, or product inventories.
- Evaluate the performance of vendors, contract employees, or other service providers to ensure quality and cost-efficiency.
- Set prices or credit terms for funeral products or services.
- Review financial statements, sales or activity reports, or other performance data to identify opportunities for cost reductions or service improvements.
- Identify skill development needs for funeral home staff.
- Attend or make presentations at community events to promote funeral home services or build community relationships.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Interview and hire new employees.
- Conduct market research and analyze industry trends.
