- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Occupations with related tasks Save Table: XLSX CSV
- Develop product packaging, display, and pricing strategies.
- Create functional or decorative objects by hand, using a variety of methods and materials.
- Cut, shape, fit, join, mold, or otherwise process materials, using hand tools, power tools, or machinery.
- Apply finishes to objects being crafted.
- Develop concepts or creative ideas for craft objects.
- Select materials for use based on strength, color, texture, balance, weight, size, malleability and other characteristics.
- Advertise products and work, using media such as internet advertising and brochures.
- Plan and attend craft shows to market products.
- Create prototypes or models of objects to be crafted.
- Confer with customers to assess customer needs or obtain feedback.
- Fabricate patterns or templates to guide craft production.
- Research craft trends, venues, and customer buying patterns to inspire designs and marketing strategies.
- Sketch or draw objects to be crafted.
- Develop designs using specialized computer software.
- Set specifications for materials, dimensions, and finishes.
- Develop product packaging, display, and pricing strategies.
- Advise corporations on issues involving corporate image projects or problems.
- Prepare sketches of ideas, detailed drawings, illustrations, artwork, or blueprints, using drafting instruments, paints and brushes, or computer-aided design equipment.
- Modify and refine designs, using working models, to conform with customer specifications, production limitations, or changes in design trends.
- Confer with engineering, marketing, production, or sales departments, or with customers, to establish and evaluate design concepts for manufactured products.
- Present designs and reports to customers or design committees for approval and discuss need for modification.
- Research production specifications, costs, production materials, and manufacturing methods and provide cost estimates and itemized production requirements.
- Direct and coordinate the fabrication of models or samples and the drafting of working drawings and specification sheets from sketches.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Participate in new product planning or market research, including studying the potential need for new products.
- Read publications, attend showings, and study competing products and design styles and motifs to obtain perspective and generate design concepts.
- Fabricate models or samples in paper, wood, glass, fabric, plastic, metal, or other materials, using hand or power tools.
- Coordinate the look and function of product lines.
- Supervise assistants' work throughout the design process.
- Design graphic material for use as ornamentation, illustration, or advertising on manufactured materials and packaging or containers.
- Evaluate feasibility of design ideas, based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics.
- Develop manufacturing procedures and monitor the manufacture of their designs in a factory to improve operations and product quality.
- Develop industrial standards and regulatory guidelines.
- Advise corporations on issues involving corporate image projects or problems.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Plan project arrangements or outlines, and organize material accordingly.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Work with staff to develop script, story, or advertising concepts.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Develop promotions for current programs and specials.
- Operate and maintain on-air and production audio equipment.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Read news, read or record public service and promotional announcements, or perform other on-air duties.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Prepare copy and edit tape so that material is ready for broadcasting.
- Coordinate activities between departments, such as news and programming.
- Perform personnel duties, such as hiring staff and evaluating work performance.
- Establish work schedules and assign work to staff members.
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Develop ideas for programs and features that a station could produce.
- Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
- Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- Conduct interviews for broadcasts.
- Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
- Direct setup of remote facilities and install or cancel programs at remote stations.
- Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
- Cue announcers, actors, performers, and guests.
- Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
- Participate in the planning and execution of fundraising activities.
- Develop promotions for current programs and specials.
- Plan commercial displays to entice and appeal to customers.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
- Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
- Develop ideas or plans for merchandise displays or window decorations.
- Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
- Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- Select themes, lighting, colors, or props to be used.
- Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Collaborate with others to obtain products or other display items.
- Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- Take photographs of displays or signage.
- Dress mannequins for displays.
- Supervise or train staff members on daily tasks, such as visual merchandising.
- Store, pack, and maintain inventory records of props, products, or display items.
- Use computers to produce signage.
- Prepare sketches, floor plans, or models of proposed displays.
- Instruct sales staff in color coordination of clothing racks or counter displays.
- Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
- Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
- Create or enhance mannequin faces by mixing and applying paint or attaching measured eyelash strips, using artist's brush, airbrush, pins, ruler, or scissors.
- Plan commercial displays to entice and appeal to customers.
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Study and research scripts to determine how they should be directed.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.
- Perform management activities, such as budgeting, scheduling, planning, and marketing.
- Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.
- Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.
- Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
- Compile scripts, program notes, and other material related to productions.
- Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
- Obtain rights to scripts or to such items as existing video footage.
- Write and submit proposals to bid on contracts for projects.
- Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
- Cut and edit film or tape to integrate component parts into desired sequences.
- Write and edit news stories from information collected by reporters and other sources.
- Choose settings and locations for films and determine how scenes will be shot in these settings.
- Review film daily to check on work in progress and to plan for future filming.
- Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.
- Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
- Arrange financing for productions.
- Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.
- Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.
- Select plays, scripts, books, news content, or ideas to be produced.
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
