- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Occupations with related tasks Save Table: XLSX CSV
- Develop product packaging, display, and pricing strategies.
- Create functional or decorative objects by hand, using a variety of methods and materials.
- Cut, shape, fit, join, mold, or otherwise process materials, using hand tools, power tools, or machinery.
- Apply finishes to objects being crafted.
- Develop concepts or creative ideas for craft objects.
- Select materials for use based on strength, color, texture, balance, weight, size, malleability and other characteristics.
- Advertise products and work, using media such as internet advertising and brochures.
- Plan and attend craft shows to market products.
- Create prototypes or models of objects to be crafted.
- Confer with customers to assess customer needs or obtain feedback.
- Fabricate patterns or templates to guide craft production.
- Research craft trends, venues, and customer buying patterns to inspire designs and marketing strategies.
- Sketch or draw objects to be crafted.
- Develop designs using specialized computer software.
- Set specifications for materials, dimensions, and finishes.
- Develop product packaging, display, and pricing strategies.
- Advise corporations on issues involving corporate image projects or problems.
- Prepare sketches of ideas, detailed drawings, illustrations, artwork, or blueprints, using drafting instruments, paints and brushes, or computer-aided design equipment.
- Modify and refine designs, using working models, to conform with customer specifications, production limitations, or changes in design trends.
- Confer with engineering, marketing, production, or sales departments, or with customers, to establish and evaluate design concepts for manufactured products.
- Present designs and reports to customers or design committees for approval and discuss need for modification.
- Research production specifications, costs, production materials, and manufacturing methods and provide cost estimates and itemized production requirements.
- Direct and coordinate the fabrication of models or samples and the drafting of working drawings and specification sheets from sketches.
- Investigate product characteristics such as the product's safety and handling qualities, its market appeal, how efficiently it can be produced, and ways of distributing, using, and maintaining it.
- Participate in new product planning or market research, including studying the potential need for new products.
- Read publications, attend showings, and study competing products and design styles and motifs to obtain perspective and generate design concepts.
- Fabricate models or samples in paper, wood, glass, fabric, plastic, metal, or other materials, using hand or power tools.
- Coordinate the look and function of product lines.
- Supervise assistants' work throughout the design process.
- Design graphic material for use as ornamentation, illustration, or advertising on manufactured materials and packaging or containers.
- Evaluate feasibility of design ideas, based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics.
- Develop manufacturing procedures and monitor the manufacture of their designs in a factory to improve operations and product quality.
- Develop industrial standards and regulatory guidelines.
- Advise corporations on issues involving corporate image projects or problems.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Plan project arrangements or outlines, and organize material accordingly.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Work with staff to develop script, story, or advertising concepts.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Develop promotions for current programs and specials.
- Operate and maintain on-air and production audio equipment.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Read news, read or record public service and promotional announcements, or perform other on-air duties.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Prepare copy and edit tape so that material is ready for broadcasting.
- Coordinate activities between departments, such as news and programming.
- Perform personnel duties, such as hiring staff and evaluating work performance.
- Establish work schedules and assign work to staff members.
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Develop ideas for programs and features that a station could produce.
- Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
- Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- Conduct interviews for broadcasts.
- Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
- Direct setup of remote facilities and install or cancel programs at remote stations.
- Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
- Cue announcers, actors, performers, and guests.
- Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
- Participate in the planning and execution of fundraising activities.
- Develop promotions for current programs and specials.
- Plan commercial displays to entice and appeal to customers.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Consult with store managers, buyers, sales associates, housekeeping staff, or engineering staff to determine appropriate placement of displays or products.
- Maintain props, products, or mannequins, inspecting them for imperfections, doing touch-ups, cleaning up after customers, or applying preservative coatings as necessary.
- Develop ideas or plans for merchandise displays or window decorations.
- Assemble or set up displays, furniture, or products in store space, using colors, lights, pictures, or other accessories to display the product.
- Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- Select themes, lighting, colors, or props to be used.
- Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Collaborate with others to obtain products or other display items.
- Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- Take photographs of displays or signage.
- Dress mannequins for displays.
- Supervise or train staff members on daily tasks, such as visual merchandising.
- Store, pack, and maintain inventory records of props, products, or display items.
- Use computers to produce signage.
- Prepare sketches, floor plans, or models of proposed displays.
- Instruct sales staff in color coordination of clothing racks or counter displays.
- Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
- Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
- Create or enhance mannequin faces by mixing and applying paint or attaching measured eyelash strips, using artist's brush, airbrush, pins, ruler, or scissors.
- Plan commercial displays to entice and appeal to customers.
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Study and research scripts to determine how they should be directed.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.
- Perform management activities, such as budgeting, scheduling, planning, and marketing.
- Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.
- Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.
- Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
- Compile scripts, program notes, and other material related to productions.
- Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
- Obtain rights to scripts or to such items as existing video footage.
- Write and submit proposals to bid on contracts for projects.
- Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
- Cut and edit film or tape to integrate component parts into desired sequences.
- Write and edit news stories from information collected by reporters and other sources.
- Choose settings and locations for films and determine how scenes will be shot in these settings.
- Review film daily to check on work in progress and to plan for future filming.
- Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.
- Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
- Arrange financing for productions.
- Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.
- Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.
- Select plays, scripts, books, news content, or ideas to be produced.
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
