- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
Occupations with related tasks Save Table: XLSX CSV
| Closely Related Tasks | All Related Tasks | Job Zone | Code | Occupation |
| 3 | 6 | 4 | 11-2021.00 | Marketing Managers 
|
| 2 | 7 | 4 | 11-1021.00 | General and Operations Managers
|
| 2 | 5 | 4 | 11-2011.00 | Advertising and Promotions Managers |
| 2 | 4 | 1 | 41-9091.00 | Door-to-Door Sales Workers, News and Street Vendors, and Related Workers |
| 2 | 3 | 2 | 41-2031.00 | Retail Salespersons
|
| 2 | 2 | 4 | 41-1012.00 | First-Line Supervisors of Non-Retail Sales Workers |
| 2 | 2 | 4 | 41-3011.00 | Advertising Sales Agents |
| 2 | 2 | 2 | 41-9011.00 | Demonstrators and Product Promoters |
| 1 | 3 | 4 | 41-4012.00 | Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
|
| 1 | 3 | 4 | 11-9013.00 | Farmers, Ranchers, and Other Agricultural Managers |
| 1 | 3 | 4 | 41-4011.00 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products |
| 1 | 2 | 2 | 41-2022.00 | Parts Salespersons |
| 1 | 2 | 4 | 11-2032.00 | Public Relations Managers
|
| 1 | 2 | 3 | 11-9171.00 | Funeral Home Managers |
| 1 | 2 | 4 | 11-9179.01 | Fitness and Wellness Coordinators |
| 1 | 2 | 4 | 41-9031.00 | Sales Engineers
|
| 1 | 1 | 3 | 41-4011.07 | Solar Sales Representatives and Assessors |
| 1 | 1 | 2 | 41-2021.00 | Counter and Rental Clerks |
| 1 | 1 | 1 | 35-3023.01 | Baristas
|
| 1 | 1 | 4 | 41-3021.00 | Insurance Sales Agents
|
| 1 | 1 | 3 | 39-5012.00 | Hairdressers, Hairstylists, and Cosmetologists
|
| 1 | 1 | 4 | 11-1031.00 | Legislators |
| 1 | 1 | 2 | 53-7065.00 | Stockers and Order Fillers
|
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Select products or accessories to be displayed at trade or special production shows.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Select products or accessories to be displayed at trade or special production shows.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
- Direct administrative activities directly related to making products or providing services.
- Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.
- Direct non-merchandising departments of businesses, such as advertising or purchasing.
- Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.
- Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
- Prepare staff work schedules and assign specific duties.
- Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
- Perform personnel functions, such as selection, training, or evaluation.
- Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.
- Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.
- Set prices or credit terms for goods or services, based on forecasts of customer demand.
- Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
- Plan store layouts or design displays.
- Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.
- Plan or direct activities, such as sales promotions, that require coordination with other department managers.
- Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
- Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
- Direct administrative activities directly related to making products or providing services.
- Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.
- Direct non-merchandising departments of businesses, such as advertising or purchasing.
- Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct and coordinate product research and development.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Prepare and negotiate advertising and sales contracts.
- Train and direct workers engaged in developing and producing advertisements.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Represent company at trade association meetings to promote products.
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct and coordinate product research and development.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Arrange buying parties and solicit sponsorship of such parties to sell merchandise.
- Set up and display sample merchandise at parties or stands.
- Deliver merchandise and collect payment.
- Circulate among potential customers or travel by foot, truck, automobile, or bicycle to deliver or sell merchandise or services.
- Explain products or services and prices and demonstrate use of products.
- Develop prospect lists.
- Write and record orders for merchandise or enter orders into computers.
- Answer questions about product features and benefits.
- Distribute product samples or literature that details products or services.
- Persuade customers to purchase merchandise or services.
- Order or purchase supplies.
- Stock carts or stands.
- Arrange buying parties and solicit sponsorship of such parties to sell merchandise.
- Set up and display sample merchandise at parties or stands.
- Deliver merchandise and collect payment.
- Circulate among potential customers or travel by foot, truck, automobile, or bicycle to deliver or sell merchandise or services.
- Prepare merchandise for purchase or rental.
- Ticket, arrange, and display merchandise to promote sales.
- Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
- Greet customers and ascertain what each customer wants or needs.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Compute sales prices, total purchases, and receive and process cash or credit payment.
- Answer questions regarding the store and its merchandise.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Demonstrate use or operation of merchandise.
- Describe merchandise and explain use, operation, and care of merchandise to customers.
- Inventory stock and requisition new stock.
- Exchange merchandise for customers and accept returns.
- Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
- Place special orders or call other stores to find desired items.
- Clean shelves, counters, and tables.
- Maintain records related to sales.
- Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
- Prepare sales slips or sales contracts.
- Estimate and quote trade-in allowances.
- Bag or package purchases and wrap gifts.
- Help customers try on or fit merchandise.
- Estimate quantity and cost of merchandise required, such as paint or floor covering.
- Rent merchandise to customers.
- Estimate cost of repair or alteration of merchandise.
- Prepare merchandise for purchase or rental.
- Ticket, arrange, and display merchandise to promote sales.
- Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Coordinate sales promotion activities, such as preparing merchandise displays and advertising copy.
- Monitor sales staff performance to ensure that goals are met.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
- Listen to and resolve customer complaints regarding services, products, or personnel.
- Keep records pertaining to purchases, sales, and requisitions.
- Hire, train, and evaluate personnel.
- Plan and prepare work schedules, and assign employees to specific duties.
- Attend company meetings to exchange product information and coordinate work activities with other departments.
- Visit retailers and sales representatives to promote products and gather information.
- Formulate pricing policies on merchandise according to profitability requirements.
- Prepare sales and inventory reports for management and budget departments.
- Examine products purchased for resale or received for storage to determine product condition.
- Examine merchandise to ensure correct pricing and display, and that it functions as advertised.
- Analyze details of sales territories to assess their growth potential and to set quotas.
- Inventory stock and reorder when inventories drop to specified levels.
- Prepare rental or lease agreements, specifying charges and payment procedures for use of machinery, tools, or other items.
- Provide staff with assistance in performing difficult or complicated duties.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Coordinate sales promotion activities, such as preparing merchandise displays and advertising copy.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Write copy as part of layout.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Identify new advertising markets, and propose products to serve them.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write sales outlines for use by staff.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Transport, assemble, and disassemble materials used in presentations.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Identify interested and qualified customers to provide them with additional information.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Practice demonstrations to ensure that they will run smoothly.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Instruct customers in alteration of products.
- Work as part of a team of demonstrators to accommodate large crowds.
- Prepare or alter presentation contents to target specific audiences.
- Stock shelves with products.
- Provide product information, using lectures, films, charts, or slide shows.
- Train demonstrators to present a company's products or services.
- Recommend product or service improvements to employers.
- Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
- Write articles or pamphlets about products.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Transport, assemble, and disassemble materials used in presentations.
- Plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.
- Arrange and direct delivery and installation of products and equipment.
- Buy products from manufacturers or brokerage firms and distribute them to wholesale and retail clients.
- Answer customers' questions about products, prices, availability, product uses, and credit terms.
- Recommend products to customers, based on customers' needs and interests.
- Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
- Consult with clients after sales or contract signings to resolve problems and to provide ongoing support.
- Prepare sales contracts and order forms.
- Provide customers with product samples and catalogs.
- Monitor market conditions, product innovations, and competitors' products, prices, and sales.
- Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
- Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders.
- Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.
- Negotiate with retail merchants to improve product exposure, such as shelf positioning and advertising.
- Check stock levels and reorder merchandise as necessary.
- Negotiate details of contracts and payments.
- Prepare drawings, estimates, and bids that meet specific customer needs.
- Obtain credit information about prospective customers.
- Forward orders to manufacturers.
- Plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.
- Arrange and direct delivery and installation of products and equipment.
- Buy products from manufacturers or brokerage firms and distribute them to wholesale and retail clients.
- Evaluate marketing or sales alternatives for products.
- Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities.
- Determine, administer, and execute policies relating to operations administration and standards, facility maintenance, and safety.
- Collect and record growth, production, and environmental data.
- Manage nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.
- Direct and monitor trapping and spawning of fish, egg incubation, and fry rearing, applying knowledge of management and fish culturing techniques.
- Direct and monitor the transfer of mature fish to lakes, ponds, streams, or commercial tanks.
- Determine how to allocate resources and to respond to unanticipated problems, such as insect infestation, drought, and fire.
- Determine plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.
- Devise and participate in activities to improve fish hatching and growth rates, and to prevent disease in hatcheries.
- Position and regulate plant irrigation systems, and program environmental and irrigation control computers.
- Prepare reports required by state and federal laws.
- Inspect facilities and equipment for signs of disrepair, and perform necessary maintenance work.
- Maintain financial, operational, production, or employment records for farms or ranches.
- Direct the breeding or raising of stock, such as cattle, poultry, or honeybees, using recognized breeding practices to ensure stock improvement.
- Negotiate with buyers for the sale, storage, or shipment of crops or livestock.
- Coordinate the selection and maintenance of brood stock.
- Analyze soil to determine types or quantities of fertilizer required for maximum crop production.
- Provide information to customers on the care of trees, shrubs, flowers, plants, and lawns.
- Analyze market conditions to determine acreage allocations.
- Supervise the construction of farm or ranch structures, such as buildings, fences, drainage systems, wells, or roads.
- Replace chemical insecticides with environmentally friendly practices, such as adding pest-repelling plants to fields.
- Conduct inspections to determine crop maturity or condition or to detect disease or insect infestation.
- Conduct or supervise stock examinations to identify diseases or parasites.
- Determine types or quantities of crops, plants, or livestock to be grown and raised, based on budgets, federal incentives, market conditions, executive directives, projected sales volumes, or soil conditions.
- Direct crop production operations, such as planning, tilling, planting, fertilizing, cultivating, spraying, and harvesting.
- Hire, supervise, and train support workers.
- Monitor activities, such as irrigation, chemical application, harvesting, milking, breeding, and grading, to ensure adherence to safety regulations or standards.
- Monitor environments to ensure maintenance of optimum animal or plant life.
- Obtain financing for and purchase necessary machinery, land, supplies, or livestock.
- Evaluate marketing or sales alternatives for products.
- Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities.
- Determine, administer, and execute policies relating to operations administration and standards, facility maintenance, and safety.
- Initiate sales campaigns to meet sales and production expectations.
- Verify that delivery schedules meet project deadlines.
- Arrange for installation and testing of products or machinery.
- Negotiate prices or terms of sales or service agreements.
- Prepare and submit sales contracts for orders.
- Visit establishments to evaluate needs or to promote product or service sales.
- Maintain customer records, using automated systems.
- Answer customers' questions about products, prices, availability, or credit terms.
- Quote prices, credit terms, or other bid specifications.
- Contact new or existing customers to discuss how specific products or services can meet their needs.
- Emphasize product features, based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.
- Compute customer's installation or production costs and estimate savings from new services, products, or equipment.
- Select or assist customers in selecting products based on customer needs, product specifications, and applicable regulations.
- Prepare sales presentations or proposals to explain product specifications or applications.
- Complete expense reports, sales reports, or other paperwork.
- Identify prospective customers, using business directories, leads from existing clients, participation in organizations, or trade show or conference attendance.
- Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertaining to purchased products.
- Collaborate with colleagues to exchange information, such as selling strategies or marketing information.
- Provide customers with ongoing technical support.
- Advise customers on product usage to improve production.
- Study documentation or other information for new scientific or technical products.
- Stock or distribute resources, such as samples or promotional or educational materials.
- Attend sales or trade meetings or read related publications to obtain information about market conditions, business trends, environmental regulations, or industry developments.
- Sell service contracts for technical or scientific products.
- Demonstrate the operation or use of technical or scientific products.
- Provide feedback to product design teams so that products can be tailored to clients' needs.
- Obtain building blueprints or specifications for use by engineering departments in bid preparations.
- Verify accuracy of materials lists.
- Verify customer credit ratings.
- Appraise equipment to determine contract terms or trade-in values.
- Consult with engineers regarding technical problems with products.
- Sell technical and scientific products that are environmentally sound or designed for environmental remediation.
- Visit establishments, such as pharmacies, to determine product sales.
- Present information to customers about the energy efficiency or environmental impact of scientific or technical products.
- Inform customers about issues related to responsible use and disposal of products, such as waste reduction or product or byproduct recycling or disposal.
- Research and convey information to customers about tax benefits or government rebates associated with energy-efficient scientific or technical products, such as solar panels.
- Initiate sales campaigns to meet sales and production expectations.
- Verify that delivery schedules meet project deadlines.
- Arrange for installation and testing of products or machinery.
- Place new merchandise on display.
- Pick up and deliver parts.
- Receive payment or obtain credit authorization.
- Assist customers, such as responding to customer complaints and updating them about back-ordered parts.
- Fill customer orders from stock, and place orders when requested items are out of stock.
- Receive and fill telephone orders for parts.
- Locate and label parts, and maintain inventory of stock.
- Prepare sales slips or sales contracts.
- Read catalogs, microfiche viewers, or computer displays to determine replacement part stock numbers and prices.
- Determine replacement parts required, according to inspections of old parts, customer requests, or customers' descriptions of malfunctions.
- Examine returned parts for defects, and exchange defective parts or refund money.
- Manage shipments by researching shipping methods or costs and tracking packages.
- Mark and store parts in stockrooms, according to prearranged systems.
- Maintain and clean work and inventory areas.
- Advise customers on substitution or modification of parts when identical replacements are not available.
- Discuss use and features of various parts, based on knowledge of machines or equipment.
- Demonstrate equipment to customers, and explain functioning of equipment.
- Measure parts, using precision measuring instruments, to determine whether similar parts may be machined to required sizes.
- Repair parts or equipment.
- Place new merchandise on display.
- Pick up and deliver parts.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Maintain company archives.
- Manage communications budgets.
- Manage in-house communication courses.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Observe and report on social, economic, and political trends that might affect employers.
- Produce films and other video products, regulate their distribution, and operate film library.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Direct or monitor administrative, support, repair, or maintenance services for funeral homes.
- Consult with families or friends of the deceased to arrange funeral details, such as obituary notice wording, casket selection, or plans for services.
- Direct and supervise work of embalmers, funeral attendants, death certificate clerks, cosmetologists, or other staff.
- Schedule funerals, burials, or cremations.
- Sell funeral services, products, or merchandise to clients.
- Monitor funeral service operations to ensure that they comply with applicable policies, regulations, and laws.
- Offer counsel and comfort to families and friends of the deceased.
- Negotiate contracts for prearranged funeral services.
- Respond to customer complaints, legal inquiries, payment negotiations, or other post-service matters.
- Plan and implement changes to service offerings to meet community needs or increase funeral home revenues.
- Schedule work hours for funeral home or contract employees.
- Set marketing, sales, or other financial goals for funeral service establishments and monitor progress toward these goals.
- Explain goals, policies, or procedures to staff members.
- Complete and maintain records, such as state-required documents, tracking documents, or product inventories.
- Evaluate the performance of vendors, contract employees, or other service providers to ensure quality and cost-efficiency.
- Set prices or credit terms for funeral products or services.
- Review financial statements, sales or activity reports, or other performance data to identify opportunities for cost reductions or service improvements.
- Identify skill development needs for funeral home staff.
- Attend or make presentations at community events to promote funeral home services or build community relationships.
- Interview and hire new employees.
- Conduct market research and analyze industry trends.
- Plan and implement sales promotions or other marketing strategies and activities for funeral home operations.
- Direct or monitor administrative, support, repair, or maintenance services for funeral homes.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Manage or oversee fitness or recreation facilities, ensuring safe and clean facilities and equipment.
- Maintain wellness- and fitness-related schedules, records, or reports.
- Develop or coordinate fitness and wellness programs or services.
- Recommend or approve new program or service offerings to promote wellness and fitness, produce revenues, or minimize costs.
- Supervise fitness or wellness specialists, such as fitness instructors, nutritionists, or health educators.
- Track attendance, participation, or performance data related to wellness events.
- Conduct or facilitate training sessions or seminars for wellness and fitness staff.
- Maintain or arrange for maintenance of fitness equipment or facilities.
- Prepare or implement budgets and strategic, operational, purchasing, or maintenance plans.
- Evaluate fitness and wellness programs to determine their effectiveness.
- Develop fitness or wellness classes, such as yoga, aerobics, strength training, or aquatics, ensuring a diversity of class offerings.
- Demonstrate proper operation of fitness equipment, such as resistance machines, cardio machines, free weights, or fitness assessment devices.
- Conduct needs assessments or surveys to determine interest in, or satisfaction with, wellness and fitness programs, events, or services.
- Teach fitness classes to improve strength, flexibility, cardiovascular conditioning, or general fitness of participants.
- Select or supervise contractors, such as event hosts or health, fitness, and wellness practitioners.
- Track cost-containment strategies and programs to evaluate effectiveness.
- Provide individual support or counseling in general wellness or nutrition.
- Use computer skills and software to manage Web sites or databases, publish newsletters, or provide webinars.
- Respond to customer, public, or media requests for information about wellness programs or services.
- Organize and oversee fitness or wellness programs, such as information presentations, blood drives, or training in first aid or cardiopulmonary resuscitation (CPR).
- Organize and oversee events such as organized runs or walks.
- Organize and oversee health screenings or other preventive measures, such as mammography, blood pressure, or cholesterol screenings or flu vaccinations.
- Interpret insurance data or Health Reimbursement Account (HRA) data to develop programs that address specific needs of target populations.
- Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs.
- Manage or oversee fitness or recreation facilities, ensuring safe and clean facilities and equipment.
- Develop sales plans to introduce products in new markets.
- Secure and renew orders and arrange delivery.
- Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions.
- Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.
- Create sales or service contracts for products or services.
- Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages.
- Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments.
- Identify resale opportunities and support them to achieve sales plans.
- Confer with customers and engineers to assess equipment needs and to determine system requirements.
- Plan and modify product configurations to meet customer needs.
- Prepare and deliver technical presentations that explain products or services to customers and prospective customers.
- Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production.
- Maintain sales forecasting reports.
- Document account activities, generate reports, and keep records of business transactions with customers and suppliers.
- Research and identify potential customers for products or services.
- Attend trade shows and seminars to promote products or to learn about industry developments.
- Attend company training seminars to become familiar with product lines.
- Arrange for demonstrations or trial installations of equipment.
- Train team members in the customer applications of technologies.
- Sell products requiring extensive technical expertise and support for installation and use, such as material handling equipment, numerical-control machinery, or computer systems.
- Provide information needed for the development of custom-made machinery.
- Provide technical and non-technical support and services to clients or other staff members regarding the use, operation, and maintenance of equipment.
- Diagnose problems with installed equipment.
- Write technical documentation for products.
- Report to supervisors about prospective firms' credit ratings.
- Develop sales plans to introduce products in new markets.
- Secure and renew orders and arrange delivery.
- Develop marketing or strategic plans for sales territories.
- Prepare proposals, quotes, contracts, or presentations for potential solar customers.
- Select solar energy products, systems, or services for customers based on electrical energy requirements, site conditions, price, or other factors.
- Provide customers with information, such as quotes, orders, sales, shipping, warranties, credit, funding options, incentives, or tax rebates.
- Gather information from prospective customers to identify their solar energy needs.
- Provide technical information about solar power, solar systems, equipment, and services to potential customers or dealers.
- Calculate potential solar resources or solar array production for a particular site considering issues such as climate, shading, and roof orientation.
- Generate solar energy customer leads to develop new accounts.
- Take quote requests or orders from dealers or customers.
- Assess sites to determine suitability for solar equipment, using equipment such as tape measures, compasses, and computer software.
- Prepare or review detailed design drawings, specifications, or lists related to solar installations.
- Create customized energy management packages to satisfy customer needs.
- Demonstrate use of solar and related equipment to customers or dealers.
- Develop marketing or strategic plans for sales territories.
- Prepare merchandise for display or for purchase or rental.
- Compute charges for merchandise or services and receive payments.
- Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
- Explain rental fees, policies, and procedures.
- Provide information about rental items, such as availability, operation, or description.
- Advise customers on use and care of merchandise.
- Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
- Answer telephones to provide information and receive orders.
- Inspect and adjust rental items to meet needs of customer.
- Prepare rental forms, obtaining customer signature and other information, such as required licenses.
- Rent items, arrange for provision of services to customers, and accept returns.
- Keep records of transactions and of the number of customers entering an establishment.
- Receive, examine, and tag articles to be altered, cleaned, stored, or repaired.
- Reserve items for requested times and keep records of items rented.
- Recommend and provide advice on a wide variety of products and services.
- Allocate equipment to participants in sporting events or recreational activities.
- Prepare merchandise for display or for purchase or rental.
- Set up or restock product displays.
- Receive and process customer payments.
- Prepare or serve hot or cold beverages, such as coffee, espresso drinks, blended coffees, or teas.
- Take customer orders and convey them to other employees for preparation.
- Clean or sanitize work areas, utensils, or equipment.
- Describe menu items to customers, or suggest products that might appeal to them.
- Clean service or seating areas.
- Serve prepared foods, such as muffins, biscotti, or bagels.
- Prepare or serve menu items, such as sandwiches or salads.
- Weigh, grind, or pack coffee beans for customers.
- Stock customer service stations with paper products or beverage preparation items.
- Wrap, label, or date food items for sale.
- Provide customers with product details, such as coffee blend or preparation descriptions.
- Take out garbage.
- Order, receive, or stock supplies or retail products.
- Slice fruits, vegetables, desserts, or meats for use in food service.
- Check temperatures of freezers, refrigerators, or heating equipment to ensure proper functioning.
- Demonstrate the use of retail equipment, such as espresso machines.
- Create signs to advertise store products or events.
- Set up or restock product displays.
- Develop marketing strategies to compete with other individuals or companies who sell insurance.
- Customize insurance programs to suit individual customers, often covering a variety of risks.
- Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance, or specialized policies, such as marine, farm/crop, and medical malpractice.
- Explain features, advantages, and disadvantages of various policies to promote sale of insurance plans.
- Perform administrative tasks, such as maintaining records and handling policy renewals.
- Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.
- Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries.
- Confer with clients to obtain and provide information when claims are made on a policy.
- Interview prospective clients to obtain data about their financial resources and needs, the physical condition of the person or property to be insured, and to discuss any existing coverage.
- Contact underwriter and submit forms to obtain binder coverage.
- Select company that offers type of coverage requested by client to underwrite policy.
- Ensure that policy requirements are fulfilled, including any necessary medical examinations and the completion of appropriate forms.
- Calculate premiums and establish payment method.
- Attend meetings, seminars, and programs to learn about new products and services, learn new skills, and receive technical assistance in developing new accounts.
- Monitor insurance claims to ensure they are settled equitably for both the client and the insurer.
- Plan and oversee incorporation of insurance program into bookkeeping system of company.
- Inspect property, examining its general condition, type of construction, age, and other characteristics, to decide if it is a good insurance risk.
- Install bookkeeping systems and resolve system problems.
- Explain necessary bookkeeping requirements for customer to implement and provide group insurance program.
- Develop marketing strategies to compete with other individuals or companies who sell insurance.
- Order, display, and maintain supplies.
- Keep work stations clean and sanitize tools, such as scissors and combs.
- Bleach, dye, or tint hair, using applicator or brush.
- Cut, trim and shape hair or hairpieces, based on customers' instructions, hair type, and facial features, using clippers, scissors, trimmers and razors.
- Schedule client appointments.
- Update and maintain customer information records, such as beauty services provided.
- Demonstrate and sell hair care products and cosmetics.
- Analyze patrons' hair and other physical features to determine and recommend beauty treatment or suggest hair styles.
- Shampoo, rinse, condition, and dry hair and scalp or hairpieces with water, liquid soap, or other solutions.
- Operate cash registers to receive payments from patrons.
- Comb, brush, and spray hair or wigs to set style.
- Develop new styles and techniques.
- Apply water or setting, straightening or waving solutions to hair, and use curlers, rollers, hot combs and curling irons to press and curl hair.
- Shape eyebrows and remove facial hair, using depilatory cream, tweezers, electrolysis or wax.
- Shave, trim, and shape beards and moustaches.
- Train or supervise other hairstylists, hairdressers, and assistants.
- Massage and treat scalp for hygienic and remedial purposes, using hands, fingers, or vibrating equipment.
- Administer therapeutic medication and advise patron to seek medical treatment for chronic or contagious scalp conditions.
- Recommend and explain the use of cosmetics, lotions, and creams to soften and lubricate skin and enhance and restore natural appearance.
- Clean, shape, and polish fingernails and toenails, using files and nail polish.
- Apply artificial fingernails.
- Give facials to patrons, using special compounds, such as lotions and creams.
- Attach wigs or hairpieces to model heads and dress wigs and hairpieces according to instructions, samples, sketches or photographs.
- Order, display, and maintain supplies.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
- Analyze and understand the local and national implications of proposed legislation.
- Appoint nominees to leadership posts, or approve such appointments.
- Confer with colleagues to formulate positions and strategies pertaining to pending issues.
- Debate the merits of proposals and bill amendments during floor sessions, following the appropriate rules of procedure.
- Develop expertise in subject matters related to committee assignments.
- Hear testimony from constituents, representatives of interest groups, board and commission members, and others with an interest in bills or issues under consideration.
- Keep abreast of the issues affecting constituents by making personal visits and phone calls, reading local newspapers, and viewing or listening to local broadcasts.
- Maintain knowledge of relevant national and international current events.
- Negotiate with colleagues or members of other political parties in order to reconcile differing interests, and to create policies and agreements.
- Prepare drafts of amendments, government policies, laws, rules, regulations, budgets, programs and procedures.
- Read and review concerns of constituents or the general public and determine if governmental action is necessary.
- Represent their parties in negotiations with political executives or members of other parties, and when speaking with the media.
- Review bills in committee, and make recommendations about their future.
- Seek federal funding for local projects and programs.
- Serve on commissions, investigative panels, study groups, and committees in order to examine specialized areas and recommend action.
- Vote on motions, amendments, and decisions on whether or not to report a bill out from committee to the assembly floor.
- Write, prepare, and deliver statements for the Congressional Record.
- Alert constituents of government actions and programs by way of newsletters, personal appearances at town meetings, phone calls, and individual meetings.
- Attend receptions, dinners, and conferences to meet people, exchange views and information, and develop working relationships.
- Conduct "head counts" to help predict the outcome of upcoming votes.
- Encourage and support party candidates for political office.
- Establish personal offices in local districts or states, and manage office staff.
- Evaluate the structure, efficiency, activities, and performance of government agencies.
- Organize and maintain campaign organizations and fundraisers, in order to raise money for election or re-election.
- Oversee expense allowances, ensuring that accounts are balanced at the end of each fiscal year.
- Promote the industries and products of their electoral districts.
- Represent their government at local, national, and international meetings and conferences.
- Speak to students to encourage and support the development of future political leaders.
- Make decisions that balance the perspectives of private citizens, public officials, and party leaders.
- Determine campaign strategies for media advertising, positions on issues, and public appearances.
- Design and set up advertising signs and displays of merchandise on shelves, counters, or tables to attract customers and promote sales.
- Complete order receipts.
- Answer customers' questions about merchandise and advise customers on merchandise selection.
- Issue or distribute materials, products, parts, and supplies to customers or coworkers, based on information from incoming requisitions.
- Keep records of out-going orders.
- Stock shelves, racks, cases, bins, and tables with new or transferred merchandise.
- Operate equipment such as forklifts.
- Stamp, attach, or change price tags on merchandise, referring to price list.
- Obtain merchandise from bins or shelves.
- Receive and count stock items, and record data manually or on computer.
- Read orders to ascertain catalog numbers, sizes, colors, and quantities of merchandise.
- Receive, unload, open, unpack, or issue sales floor merchandise.
- Pack customer purchases in bags or cartons.
- Store items in an orderly and accessible manner in warehouses, tool rooms, supply rooms, or other areas.
- Mark stock items, using identification tags, stamps, electric marking tools, or other labeling equipment.
- Pack and unpack items to be stocked on shelves in stockrooms, warehouses, or storage yards.
- Take inventory or examine merchandise to identify items to be reordered or replenished.
- Clean display cases, shelves, and aisles.
- Keep records on the use or damage of stock or stock-handling equipment.
- Clean and maintain supplies, tools, equipment, and storage areas to ensure compliance with safety regulations.
- Determine proper storage methods, identification, and stock location, based on turnover, environmental factors, and physical capabilities of facilities.
- Dispose of damaged or defective items, or return them to vendors.
- Recommend disposal of excess, defective, or obsolete stock.
- Provide assistance or direction to other stockroom, warehouse, or storage yard workers.
- Examine and inspect stock items for wear or defects, reporting any damage to supervisors.
- Compute prices of items or groups of items.
- Itemize and total customer merchandise selection at checkout counter, using cash register, and accept cash or charge card for purchases.
- Requisition merchandise from supplier, based on available space, merchandise on hand, customer demand, or advertised specials.
- Compare merchandise invoices to items actually received to ensure that shipments are correct.
- Transport packages to customers' vehicles.
- Design and set up advertising signs and displays of merchandise on shelves, counters, or tables to attract customers and promote sales.
