How do they match: Public Relations Managers

  • Business Development Director

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

  • Coordinate special events or programs.
  • Establish interpersonal business relationships to facilitate work activities.
  • Monitor external affairs or events affecting business operations.