Summary Report for:
11-2032.00 - Public Relations Managers

• Assign, supervise, and review the activities of public relations staff.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Design and edit promotional publications, such as brochures.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Develop, implement, or maintain crisis communication plans.
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Maintain company archives.
• Manage communications budgets.
• Manage in-house communication courses.
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Observe and report on social, economic, and political trends that might affect employers.
• Produce films and other video products, regulate their distribution, and operate film library.
• Respond to requests for information about employers' activities or status.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

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