Public Relations Managers

This title represents an occupation for which data collection is currently underway.

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Sample of reported job titles: Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

Occupation-Specific Information

Tasks

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Maintain company archives.
  • Manage communications budgets.
  • Manage in-house communication courses.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Respond to requests for information about employers' activities or status.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

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Technology Skills

  • Accounting software — Fund accounting software
  • Business intelligence and data analysis software — MicroStrategy Hot technology
  • Cloud-based data access and sharing software — Google Drive Hot technology ; Microsoft SharePoint Hot technology ; Slack
  • Customer relationship management CRM software — Blackbaud eTapestry; Blackbaud The Raiser's Edge; Oracle Eloqua; Salesforce software Hot technology ; 1 more
  • Data base management system software — Teradata Database Hot technology
  • Data base user interface and query software — Airtable; FileMaker Pro; Microsoft Access Hot technology ; Yardi software Hot technology
  • Data mining software — Google Analytics Hot technology
  • Desktop publishing software — Adobe Systems Adobe Distiller; Adobe Systems Adobe InDesign Hot technology ; Microsoft Publisher; QuarkXPress; 1 more
  • Document management software — Adobe Systems Adobe Acrobat Hot technology
  • Electronic mail software — Google Gmail; IBM Notes Hot technology ; MicroFocus GroupWise
  • Enterprise resource planning ERP software Hot technology — Microsoft Dynamics Hot technology ; Oracle PeopleSoft Financials
  • Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud Hot technology ; Adobe Systems Adobe Illustrator Hot technology ; Adobe Systems Adobe Photoshop Hot technology ; SmugMug Flickr Hot technology ; 1 more
  • Human resources software — Human resource management software HRMS
  • Internet browser software — Web browser software
  • Office suite software — Corel WordPerfect Office Suite; Microsoft Office Hot technology
  • Presentation software — Mentimeter; Microsoft PowerPoint Hot technology
  • Project management software — Microsoft Project Hot technology ; zkipster
  • Sales and marketing software — Google AdWords Hot technology ; HubSpot software Hot technology ; Marketo Marketing Automation Hot technology ; MightyScout
  • Spreadsheet software — Microsoft Excel Hot technology
  • Video creation and editing software — Adobe Systems Adobe After Effects Hot technology ; Flipgrid; WeVideo; YouTube Hot technology ; 3 more
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook Hot technology ; LinkedIn Hot technology ; Social media sites Hot technology
  • Web platform development software — Drupal Hot technology ; Hypertext markup language HTML Hot technology
  • Word processing software — Google Docs Hot technology ; Microsoft Word Hot technology
Hot technology Hot Technologies are requirements frequently included in employer job postings.

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Occupational Requirements

Detailed Work Activities

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Experience Requirements

Job Zone

Title
Job Zone Four: Considerable Preparation Needed
Education
Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
SVP Range
2-4 years of preparation (7.0 to < 8.0)

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Training & Credentials

State training
Local training
Certifications
Apprenticeships
Have a career path or location in mind? Visit Apprenticeship.gov external site to find apprenticeship opportunities near you.

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Workforce Characteristics

Wages & Employment Trends

Employment data for Public Relations and Fundraising Managers.
Industry data for Public Relations and Fundraising Managers.
Median wages (2021)
$60.47 hourly, $125,780 annual
State wages
Local wages
Employment (2020)
89,000 employees
Projected growth (2020-2030)
Faster than average (10% to 15%)
Projected job openings (2020-2030)
8,900
State trends
Top industries (2020)

Source: Bureau of Labor Statistics 2021 wage data external site and 2020-2030 employment projections external site. “Projected growth” represents the estimated change in total employment over the projections period (2020-2030). “Projected job openings” represent openings due to growth and replacement.

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Job Openings on the Web

State job openings
Local job openings

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More Information

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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