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Summary Report for:
11-2032.00 - Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Sample of reported job titles: Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

This title represents an occupation for which data collection is currently underway.

Tasks  |  Technology Skills  |  Tools Used  |  Detailed Work Activities  |  Credentials  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks

  • Assign, supervise, and review the activities of public relations staff. See more occupations related to this task.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities. See more occupations related to this task.
  • Design and edit promotional publications, such as brochures. See more occupations related to this task.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. See more occupations related to this task.
  • Develop, implement, or maintain crisis communication plans. See more occupations related to this task.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. See more occupations related to this task.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them. See more occupations related to this task.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. See more occupations related to this task.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts. See more occupations related to this task.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. See more occupations related to this task.
  • Formulate policies and procedures related to public information programs, working with public relations executives. See more occupations related to this task.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. See more occupations related to this task.
  • Maintain company archives. See more occupations related to this task.
  • Manage communications budgets. See more occupations related to this task.
  • Manage in-house communication courses. See more occupations related to this task.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. See more occupations related to this task.
  • Observe and report on social, economic, and political trends that might affect employers. See more occupations related to this task.
  • Produce films and other video products, regulate their distribution, and operate film library. See more occupations related to this task.
  • Respond to requests for information about employers' activities or status. See more occupations related to this task.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. See more occupations related to this task.

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Technology Skills

  • Accounting software — Fund accounting software See more occupations related to this technology.
  • Business intelligence and data analysis software — MicroStrategy Hot technology See more occupations related to this technology.
  • Customer relationship management CRM software — Blackbaud eTapestry; Blackbaud The Raiser's Edge; Oracle Eloqua; Salesforce software Hot technology (see all 5 examples) See more occupations related to this technology.
  • Data base management system software — Teradata Database Hot technology See more occupations related to this technology.
  • Data base user interface and query software — Airtable; Data entry software Hot technology ; Microsoft Access Hot technology ; Yardi Hot technology (see all 5 examples) See more occupations related to this technology.
  • Data mining software — Google Analytics Hot technology See more occupations related to this technology.
  • Desktop publishing software — Adobe Systems Adobe Distiller; Adobe Systems Adobe InDesign Hot technology ; Adobe Systems Adobe PageMaker; Microsoft Publisher (see all 5 examples) See more occupations related to this technology.
  • Document management software — Adobe Systems Adobe Acrobat Hot technology See more occupations related to this technology.
  • Electronic mail software — Google Gmail; IBM Notes Hot technology ; Novell GroupWise See more occupations related to this technology.
  • Enterprise resource planning ERP software Hot technology — Microsoft Dynamics Hot technology ; Oracle PeopleSoft Financials See more occupations related to this technology.
  • Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud Hot technology ; Adobe Systems Adobe Illustrator Hot technology ; Adobe Systems Adobe Photoshop Hot technology ; SmugMug Flickr Hot technology (see all 6 examples) See more occupations related to this technology.
  • Human resources software — Human resource management software HRMS See more occupations related to this technology.
  • Internet browser software — Web browser software See more occupations related to this technology.
  • Office suite software — Corel WordPerfect Office Suite; Google Drive Hot technology ; Microsoft Office Hot technology See more occupations related to this technology.
  • Presentation software — Mentimeter; Microsoft PowerPoint Hot technology See more occupations related to this technology.
  • Project management software — Microsoft Project Hot technology ; Microsoft SharePoint Hot technology ; Slack; zkipster See more occupations related to this technology.
  • Sales and marketing software — Google AdWords Hot technology ; HubSpot software Hot technology ; Instagram PeopleMap; Marketo Marketing Automation Hot technology See more occupations related to this technology.
  • Spreadsheet software — Microsoft Excel Hot technology See more occupations related to this technology.
  • Video creation and editing software — Adobe Systems Adobe AfterEffects Hot technology ; Flipgrid; WeVideo; YouTube Hot technology (see all 7 examples) See more occupations related to this technology.
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook Hot technology ; LinkedIn Hot technology ; Social media sites Hot technology (see all 5 examples) See more occupations related to this technology.
  • Web platform development software — Drupal Hot technology ; Hypertext markup language HTML Hot technology See more occupations related to this technology.
  • Word processing software — Google Docs Hot technology ; Microsoft Word Hot technology See more occupations related to this technology.

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

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Tools Used

  • Desktop computers See more occupations related to this tool.
  • Notebook computers — Laptop computers See more occupations related to this tool.
  • Personal computers See more occupations related to this tool.
  • Photocopiers — Photocopying equipment See more occupations related to this tool.
  • Scanners — Computer scanners See more occupations related to this tool.
  • Special purpose telephones — Multi-line telephone systems See more occupations related to this tool.

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Detailed Work Activities

  • Develop promotional materials. See more occupations related to this activity.
  • Establish interpersonal business relationships to facilitate work activities. See more occupations related to this activity.
  • Liaise between departments or other groups to improve function or communication. See more occupations related to this activity.
  • Present information to the public. See more occupations related to this activity.
  • Confer with organizational members to accomplish work activities. See more occupations related to this activity.
  • Coordinate special events or programs. See more occupations related to this activity.
  • Coordinate with external parties to exchange information. See more occupations related to this activity.
  • Develop contingency plans to deal with organizational emergencies. See more occupations related to this activity.
  • Develop library or archival databases. See more occupations related to this activity.
  • Develop marketing plans or strategies. See more occupations related to this activity.
  • Develop operating strategies, plans, or procedures. See more occupations related to this activity.
  • Develop organizational policies or programs. See more occupations related to this activity.
  • Direct employee training programs. See more occupations related to this activity.
  • Direct sales, marketing, or customer service activities. See more occupations related to this activity.
  • Distribute instructional or library materials. See more occupations related to this activity.
  • Edit documents. See more occupations related to this activity.
  • Evaluate employee performance. See more occupations related to this activity.
  • Evaluate program effectiveness. See more occupations related to this activity.
  • Maintain operational records. See more occupations related to this activity.
  • Manage organizational or project budgets. See more occupations related to this activity.
  • Monitor external affairs or events affecting business operations. See more occupations related to this activity.
  • Operate still or video cameras or related equipment. See more occupations related to this activity.
  • Supervise employees. See more occupations related to this activity.

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Credentials

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Wages & Employment Trends

Median wage data for Public Relations and Fundraising Managers.
Employment data for Public Relations and Fundraising Managers.
Industry data for Public Relations and Fundraising Managers.

Median wages (2020) $56.94 hourly, $118,430 annual
State wages
Local wages
 
Employment (2020) 89,000 employees
Projected growth (2020-2030) Faster than average (10% to 15%) Faster than average (10% to 15%)
Projected job openings (2020-2030) 8,900
State trends
 
Top industries (2020)

Source: Bureau of Labor Statistics 2020 wage data external site and 2020-2030 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2020-2030). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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