- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
Occupations with related tasks Save Table: XLSX CSV
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Participate in the development or implementation of online marketing strategy.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Execute or manage social media campaigns to inform search marketing tactics.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transaction or security policies.
- Execute and manage communications with digital journalists or bloggers.
- Resolve product availability problems in collaboration with customer service staff.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Complete models and simulations, using manual or automated tools, to analyze or predict system performance under different operating conditions.
- Develop system engineering, software engineering, system integration, or distributed system architectures.
- Develop efficient and effective system controllers.
- Develop application-specific software.
- Verify stability, interoperability, portability, security, or scalability of system architecture.
- Collaborate with engineers or software developers to select appropriate design solutions or ensure the compatibility of system components.
- Identify system data, hardware, or software components required to meet user needs.
- Communicate with staff or clients to understand specific system requirements.
- Research, test, or verify proper functioning of software patches and fixes.
- Provide advice on project costs, design concepts, or design changes.
- Perform security analyses of developed or packaged software components.
- Provide technical guidance or support for the development or troubleshooting of systems.
- Document design specifications, installation instructions, and other system-related information.
- Communicate project information through presentations, technical reports, or white papers.
- Define and analyze objectives, scope, issues, or organizational impact of information systems.
- Monitor system operation to detect potential problems.
- Design and conduct hardware or software tests.
- Evaluate current or emerging technologies to consider factors such as cost, portability, compatibility, or usability.
- Provide customers or installation teams guidelines for implementing secure systems.
- Establish functional or system standards to address operational requirements, quality requirements, and design constraints.
- Investigate system component suitability for specified purposes, and make recommendations regarding component use.
- Develop or approve project plans, schedules, or budgets.
- Evaluate existing systems to determine effectiveness, and suggest changes to meet organizational requirements.
- Configure servers to meet functional specifications.
- Direct the analysis, development, and operation of complete computer systems.
- Perform ongoing hardware and software maintenance operations, including installing or upgrading hardware or software.
- Direct the installation of operating systems, network or application software, or computer or network hardware.
- Train system users in system operation or maintenance.
- Complete models and simulations, using manual or automated tools, to analyze or predict system performance under different operating conditions.
- Develop system engineering, software engineering, system integration, or distributed system architectures.
- Develop efficient and effective system controllers.
- Develop application-specific software.
- Document, design, code, or test Geographic Information Systems (GIS) models, internet mapping solutions, or other applications.
- Perform computer programming, data analysis, or software development for Geographic Information Systems (GIS) applications, including the maintenance of existing systems or research and development for future enhancements.
- Design, program, or model Geographic Information Systems (GIS) applications or procedures.
- Conduct research, data analysis, systems design, or support for software such as Geographic Information Systems (GIS) or Global Positioning Systems (GPS) mapping software.
- Produce data layers, maps, tables, or reports, using spatial analysis procedures or Geographic Information Systems (GIS) technology, equipment, or systems.
- Design or prepare graphic representations of Geographic Information Systems (GIS) data, using GIS hardware or software applications.
- Maintain or modify existing Geographic Information Systems (GIS) databases.
- Provide technical expertise in Geographic Information Systems (GIS) technology to clients or users.
- Enter data into Geographic Information Systems (GIS) databases, using techniques such as coordinate geometry, keyboard entry of tabular data, manual digitizing of maps, scanning or automatic conversion to vectors, or conversion of other sources of digital data.
- Review existing or incoming data for currency, accuracy, usefulness, quality, or completeness of documentation.
- Perform geospatial data building, modeling, or analysis, using advanced spatial analysis, data manipulation, or cartography software.
- Design or coordinate the development of integrated Geographic Information Systems (GIS) spatial or non-spatial databases.
- Perform integrated or computerized Geographic Information Systems (GIS) analyses to address scientific problems.
- Select cartographic elements needed for effective presentation of information.
- Provide technical support to users or clients regarding the maintenance, development, or operation of Geographic Information Systems (GIS) databases, equipment, or applications.
- Collect, compile, or integrate Geographic Information Systems (GIS) data, such as remote sensing or cartographic data for inclusion in map manuscripts.
- Interpret aerial or ortho photographs.
- Meet with clients to discuss topics such as technical specifications, customized solutions, or operational problems.
- Create, analyze, report, convert, or transfer data, using specialized applications program software.
- Confer with users to analyze, configure, or troubleshoot applications.
- Develop specialized computer software routines, internet-based Geographic Information Systems (GIS) databases, or business applications to customize geographic information.
- Make recommendations regarding upgrades, considering implications of new or revised Geographic Information Systems (GIS) software, equipment, or applications.
- Assist users in formulating Geographic Information Systems (GIS) requirements or understanding the implications of alternatives.
- Create visual representations of geospatial data, using complex procedures such as analytical modeling, three-dimensional renderings, or plot creation.
- Transfer or rescale information from original photographs onto maps or other photographs.
- Prepare training materials for, or make presentations to, Geographic Information Systems (GIS) users.
- Apply three-dimensional (3D) or four-dimensional (4D) technologies to geospatial data to allow for new or different analyses or applications.
- Read current literature, talk with colleagues, continue education, or participate in professional organizations or conferences to keep abreast of developments in Geographic Information Systems (GIS) technology, equipment, or systems.
- Recommend procedures, equipment, or software upgrades to increase data accessibility or ease of use.
- Document, design, code, or test Geographic Information Systems (GIS) models, internet mapping solutions, or other applications.
- Perform computer programming, data analysis, or software development for Geographic Information Systems (GIS) applications, including the maintenance of existing systems or research and development for future enhancements.
- Design, program, or model Geographic Information Systems (GIS) applications or procedures.
- Conduct research, data analysis, systems design, or support for software such as Geographic Information Systems (GIS) or Global Positioning Systems (GPS) mapping software.
- Design, conduct, and evaluate experimental operational models in cases where models cannot be developed from existing data.
- Develop business methods and procedures, including accounting systems, file systems, office systems, logistics systems, and production schedules.
- Formulate mathematical or simulation models of problems, relating constants and variables, restrictions, alternatives, conflicting objectives, and their numerical parameters.
- Perform validation and testing of models to ensure adequacy, and reformulate models, as necessary.
- Collaborate with senior managers and decision makers to identify and solve a variety of problems and to clarify management objectives.
- Present the results of mathematical modeling and data analysis to management or other end users.
- Collaborate with others in the organization to ensure successful implementation of chosen problem solutions.
- Analyze information obtained from management to conceptualize and define operational problems.
- Study and analyze information about alternative courses of action to determine which plan will offer the best outcomes.
- Prepare management reports defining and evaluating problems and recommending solutions.
- Define data requirements, and gather and validate information, applying judgment and statistical tests.
- Observe the current system in operation, and gather and analyze information about each of the component problems, using a variety of sources.
- Break systems into their components, assign numerical values to each component, and examine the mathematical relationships between them.
- Educate staff in the use of mathematical models.
- Specify manipulative or computational methods to be applied to models.
- Develop and apply time and cost networks to plan, control, and review large projects.
- Design, conduct, and evaluate experimental operational models in cases where models cannot be developed from existing data.
- Develop business methods and procedures, including accounting systems, file systems, office systems, logistics systems, and production schedules.
- Develop data models for applications, metadata tables, views or related database structures.
- Test programs or databases, correct errors, and make necessary modifications.
- Develop and document database architectures.
- Collaborate with system architects, software architects, design analysts, and others to understand business or industry requirements.
- Develop database architectural strategies at the modeling, design and implementation stages to address business or industry requirements.
- Design databases to support business applications, ensuring system scalability, security, performance, and reliability.
- Design database applications, such as interfaces, data transfer mechanisms, global temporary tables, data partitions, and function-based indexes to enable efficient access of the generic database structure.
- Develop methods for integrating different products so they work properly together, such as customizing commercial databases to fit specific needs.
- Create and enforce database development standards.
- Document and communicate database schemas, using accepted notations.
- Develop data model describing data elements and their use, following procedures and using pen, template or computer software.
- Work as part of a project team to coordinate database development and determine project scope and limitations.
- Identify and evaluate industry trends in database systems to serve as a source of information and advice for upper management.
- Set up database clusters, backup, or recovery processes.
- Demonstrate database technical functionality, such as performance, security and reliability.
- Develop load-balancing processes to eliminate down time for backup processes.
- Plan and install upgrades of database management system software to enhance database performance.
- Identify, evaluate and recommend hardware or software technologies to achieve desired database performance.
- Identify and correct deviations from database development standards.
- Review project requests describing database user needs to estimate time and cost required to accomplish project.
- Write and code logical and physical database descriptions, and specify identifiers of database to management system or direct others in coding descriptions.
- Develop or maintain archived procedures, procedural codes, or queries for applications.
- Provide technical support to junior staff or clients.
- Establish and calculate optimum values for database parameters, using manuals and calculators.
- Train users and answer questions.
- Develop data models for applications, metadata tables, views or related database structures.
- Test programs or databases, correct errors, and make necessary modifications.
- Develop mathematical or statistical models of phenomena to be used for analysis or for computational simulation.
- Address the relationships of quantities, magnitudes, and forms through the use of numbers and symbols.
- Disseminate research by writing reports, publishing papers, or presenting at professional conferences.
- Maintain knowledge in the field by reading professional journals, talking with other mathematicians, and attending professional conferences.
- Apply mathematical theories and techniques to the solution of practical problems in business, engineering, the sciences, or other fields.
- Perform computations and apply methods of numerical analysis to data.
- Assemble sets of assumptions, and explore the consequences of each set.
- Develop new principles and new relationships between existing mathematical principles to advance mathematical science.
- Develop computational methods for solving problems that occur in areas of science and engineering or that come from applications in business or industry.
- Design, analyze, and decipher encryption systems designed to transmit military, political, financial, or law-enforcement-related information in code.
- Conduct research to extend mathematical knowledge in traditional areas, such as algebra, geometry, probability, and logic.
- Develop mathematical or statistical models of phenomena to be used for analysis or for computational simulation.
- Develop or use mathematical models to track changes in biological phenomena, such as the spread of infectious diseases.
- Draw conclusions or make predictions, based on data summaries or statistical analyses.
- Analyze clinical or survey data, using statistical approaches such as longitudinal analysis, mixed-effect modeling, logistic regression analyses, and model-building techniques.
- Write detailed analysis plans and descriptions of analyses and findings for research protocols or reports.
- Calculate sample size requirements for clinical studies.
- Read current literature, attend meetings or conferences, and talk with colleagues to keep abreast of methodological or conceptual developments in fields such as biostatistics, pharmacology, life sciences, and social sciences.
- Design research studies in collaboration with physicians, life scientists, or other professionals.
- Prepare tables and graphs to present clinical data or results.
- Write program code to analyze data with statistical analysis software.
- Review clinical or other medical research protocols and recommend appropriate statistical analyses.
- Develop or implement data analysis algorithms.
- Determine project plans, timelines, or technical objectives for statistical aspects of biological research studies.
- Prepare statistical data for inclusion in reports to data monitoring committees, federal regulatory agencies, managers, or clients.
- Plan or direct research studies related to life sciences.
- Prepare articles for publication or presentation at professional conferences.
- Monitor clinical trials or experiments to ensure adherence to established procedures or to verify the quality of data collected.
- Design or maintain databases of biological data.
- Apply research or simulation results to extend biological theory or recommend new research projects.
- Assign work to biostatistical assistants or programmers.
- Analyze archival data, such as birth, death, and disease records.
- Design surveys to assess health issues.
- Teach graduate or continuing education courses or seminars in biostatistics.
- Provide biostatistical consultation to clients or colleagues.
- Write research proposals or grant applications for submission to external bodies.
- Collect data through surveys or experimentation.
- Develop or use mathematical models to track changes in biological phenomena, such as the spread of infectious diseases.
