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Green Occupation:
11-2021.00 - Marketing Managers

Green occupations will likely change as a result of the green economy. Green economy activities and technologies are increasing the demand for occupations, shaping the work and worker requirements needed for occupational performance, or generating new and emerging occupations.

This is a Green Enhanced Skills occupation — green economy activities and technologies are likely to cause significant change to the work and worker requirements. New tasks, skills, knowledge, credentials may be needed. Employment demand remains the same, but there is potential for an increase.

Marketing managers work in the following green economy sectors:

  • Research, Design, and Consulting Services — This sector encompasses "indirect jobs" to the green economy which includes activities such as energy consulting or research and other related business services.

They perform these tasks important to the green economy:

  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.