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Green Occupation:
27-3031.00 - Public Relations Specialists

Green occupations will likely change as a result of the green economy. Green economy activities and technologies are increasing the demand for occupations, shaping the work and worker requirements needed for occupational performance, or generating new and emerging occupations.

This is a Green Enhanced Skills occupation — green economy activities and technologies are likely to cause significant change to the work and worker requirements. New tasks, skills, knowledge, credentials may be needed. Employment demand remains the same, but there is potential for an increase.

Public relations specialists work in the following green economy sectors:

  • Environment Protection — This sector covers activities related to environmental remediation, climate change adaptation, and ensuring or enhancing air quality.
  • Research, Design, and Consulting Services — This sector encompasses "indirect jobs" to the green economy which includes activities such as energy consulting or research and other related business services.

They perform these tasks important to the green economy:

  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.