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Summary Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Tools & Technology  |  Wages & Employment  |  Additional Information

Tasks

  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement
  • Identify marketing channels for green products or services. Green Task Statement
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement

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Tools & Technology

Tools used in this occupation:

Facsimile machines — Fax machines
Notebook computers — Laptop computers
Photocopiers — Photocopying equipment
Portable data input terminals — Handheld computers
Scanners — Computer data input scanners

Technology used in this occupation:

Data base user interface and query software — Microsoft Access; Oracle software
Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher
Electronic mail software — Email software
Spreadsheet software — Microsoft Excel
Web page creation and editing software — Facebook *; LinkedIn; WordPress

* Software developed by a government agency and/or distributed as freeware or shareware.

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Wages & Employment Trends

National

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2010) $40.33 hourly, $83,890 annual
Employment (2008) 45,000 employees
Projected growth (2008-2018) Little or no change (-2% to 2%) Little or no change (-2% to 2%)
Projected job openings (2008-2018) 10,500
Top industries (2008)

State & National

          CareerOneStop

Source: Bureau of Labor Statistics 2010 wage data external site and 2008-2018 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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