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Summary Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Tools & Technology  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks

  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement
  • Identify marketing channels for green products or services. Green Task Statement
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement

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Tools & Technology

Tools used in this occupation:

Notebook computers — Laptop computers
Photocopiers — Photocopying equipment
Portable data input terminals — Handheld computers
Scanners — Computer data input scanners
Special purpose telephones — Multi-line telephone systems

Technology used in this occupation:

Data base user interface and query software — Microsoft Access; Oracle software
Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher
Electronic mail software — Email software
Spreadsheet software — Microsoft Excel
Web page creation and editing software — Facebook *; LinkedIn *; WordPress

* Software developed by a government agency and/or distributed as freeware or shareware.

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Credentials

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Interests

Interest code: EAI

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

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Work Values

Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

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Wages & Employment Trends

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2013) $45.13 hourly, $93,880 annual
State wages Local Salary Info
 
Employment (2012) 36,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 13,400
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2013 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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