Summary Report for:
11-2011.01 - Green Marketers
Create and implement methods to market green products and services.
This title represents an occupation for which data collection is currently underway.
Tasks | Tools & Technology | Work Values | Wages & Employment | Job Openings | Additional Information
Tasks
- Analyze green product marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to green products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
- Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
- Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
- Identify marketing channels for green products or services.
- Revise existing marketing plans or campaigns for green products, technologies, or services.
- Write marketing content for green product web sites, brochures, or other communication media.
Tools & Technology
Tools used in this occupation:
| Facsimile machines — Fax machines |
| Notebook computers — Laptop computers |
| Photocopiers — Photocopying equipment |
| Portable data input terminals — Handheld computers |
| Scanners — Computer data input scanners |
Technology used in this occupation:
| Data base user interface and query software — Microsoft Access; Oracle software |
| Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher |
| Electronic mail software — Email software |
| Spreadsheet software — Microsoft Excel |
| Web page creation and editing software — Facebook *; LinkedIn; WordPress |
* Software developed by a government agency and/or distributed as freeware or shareware.
Work Values
| Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
| Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
| Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. |
Wages & Employment Trends
National
Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.
| Median wages (2012) | $42.59 hourly, $88,590 annual |
| Employment (2010) | 39,000 employees |
| Projected growth (2010-2020) | 
Average (10% to 19%)
|
| Projected job openings (2010-2020) | 16,200 |
| Top industries (2010) |
State & National
Source: Bureau of Labor Statistics 2012 wage data
and 2010-2020 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2010-2020). "Projected job openings" represent openings due to growth and replacement.
Job Openings on the Web
Find Jobs
for Green Marketers
State & National Job Banks
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Advertising, Promotions, and Marketing Managers
. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2012-13 Edition.
