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Summary Report for:
13-1199.06 - Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Sample of reported job titles: Marketing Director; Marketing Specialist; Master Hearth Technician; Online Marketing Manager; Online Services Manager; Owner, E Commerce Company; Social Media Director; Supervisor of Operations; Vice President of Marketing; Wholesale Representative

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Tools & Technology  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings

Tasks

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Receive and process payments from customers, using electronic transaction services.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Design customer interface of online storefront, using web programming or e-commerce software.
  • Determine location for product listings to maximize exposure to online traffic.

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Tools & Technology

Tools used in this occupation:

Band printers — Label printers
Desktop computers
Laser fax machine — Laser facsimile machines
Magnetic stripe readers and encoders — Credit card machines
Pen or flash drive — External hard drives

Technology used in this occupation:

Accounting software — Financial accounting software; Intuit QuickBooks software
Data base user interface and query software — Database software; Search engine results pages SERP software
Point of sale POS software — CCBill software; e-check software; ProPay software; Snorasson Holdings CCNow
Sales and marketing software — Google AdWords; Search engine marketing SEM software; Webtrends software
Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management systems CMS software; Facebook *; WordPress *

* Software developed by a government agency and/or distributed as freeware or shareware.

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Credentials

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Interests

Interest code: ECR

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

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Work Values

Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

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Wages & Employment Trends

Median wages data collected from Business Operations Specialists, All Other.
Employment data collected from Business Operations Specialists, All Other.
Industry data collected from Business Operations Specialists, All Other.

Median wages (2013) $31.78 hourly, $66,090 annual
State wages Local Salary Info
 
Employment (2012) 992,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 209,400
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2013 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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