Summary Report for:
13-1199.06 - Online Merchants
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
This title represents an occupation for which data collection is currently underway.
- Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Receive and process payments from customers, using electronic transaction services.
- Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Design customer interface of online storefront, using web programming or e-commerce software.
- Determine location for product listings to maximize exposure to online traffic.
Tools & Technology
Tools used in this occupation:
|Band printers — Label printers|
|Laser fax machine — Laser facsimile machines|
|Magnetic stripe readers and encoders — Credit card machines|
|Pen or flash drive — External hard drives|
Technology used in this occupation:
|Accounting software — Financial accounting software; Intuit QuickBooks software|
|Data base user interface and query software — Database software; Search engine results pages SERP software|
|Point of sale POS software — CCBill software; e-check software; ProPay software; Snorasson Holdings CCNow|
|Sales and marketing software — Google AdWords; Search engine marketing SEM software; Webtrends software|
|Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management systems CMS software; Facebook *; WordPress *|
* Software developed by a government agency and/or distributed as freeware or shareware.
Interest code: ECR
|Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.|
|Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.|
|Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.|
|Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.|
|Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.|
|Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.|
Wages & Employment Trends
Median wages data collected from Business Operations Specialists, All Other.
Employment data collected from Business Operations Specialists, All Other.
Industry data collected from Business Operations Specialists, All Other.
|Median wages (2012)||$31.31 hourly, $65,120 annual|
|Employment (2012)||992,000 employees|
|Projected growth (2012-2022)||Slower than average (3% to 7%)|
|Projected job openings (2012-2022)||209,400|
|Top industries (2012)|
State & National
Source: Bureau of Labor Statistics 2012 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.