Details Report for:
13-1199.06 - Online Merchants
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
This title represents an occupation for which data collection is currently underway.
- Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Receive and process payments from customers, using electronic transaction services.
- Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Design customer interface of online storefront, using web programming or e-commerce software.
- Determine location for product listings to maximize exposure to online traffic.
- Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
- Devise, select, or purchase domain name and web address.
- Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
- Initiate online auctions through auction hosting sites or auction management software.
- Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
- Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
- Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
- Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
- Transfer digital media, such as music, video, or software, to customers via the Internet.
- Cancel orders based on customer requests or inventory or delivery problems.
- Collaborate with search engine shopping specialists to place marketing content in desired online locations.
- Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
- Create or maintain database of customer accounts.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Determine and set product prices.
- Disclose merchant information and terms and policies of transactions in online or offline materials.
- Integrate online retailing strategy with physical or catalogue retailing operations.
- Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
- Order or purchase merchandise to maintain optimal inventory levels.
- Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
- Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
Tools used in this occupation:
|Band printers — Label printers|
|Laser fax machine — Laser facsimile machines|
|Magnetic stripe readers and encoders — Credit card machines|
|Pen or flash drive — External hard drives|
Technology used in this occupation:
|Accounting software — Financial accounting software; Intuit QuickBooks software|
|Business intelligence and data analysis software — Search engine optimization SEO software|
|Charting software — Microsoft Office Visio|
|Data base user interface and query software — Database software; Search engine results pages SERP software|
|Electronic mail software — Microsoft Outlook|
|Instant messaging software — Twitter|
|Internet browser software — Web browser software|
|Point of sale POS software — CCBill software; e-check software; ProPay software; Snorasson Holdings CCNow (see all 10 examples)|
|Sales and marketing software — Google AdWords; Search engine marketing SEM software; Webtrends software|
|Spreadsheet software — Microsoft Excel|
|Video creation and editing software — YouTube *|
|Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management systems CMS software; Facebook *; WordPress * (see all 5 examples)|
|Word processing software — Microsoft Word|
* Software developed by a government agency and/or distributed as freeware or shareware.
|100||Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.|
|78||Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.|
|50||Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.|
|22||Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.|
|11||Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.|
|6||Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.|
|67||Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.|
|61||Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.|
|50||Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.|
|50||Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.|
|45||Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.|
|33||Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.|
Wages & Employment Trends
Median wages data collected from Business Operations Specialists, All Other.
Employment data collected from Business Operations Specialists, All Other.
Industry data collected from Business Operations Specialists, All Other.
|Median wages (2012)||$31.31 hourly, $65,120 annual|
|Employment (2012)||992,000 employees|
|Projected growth (2012-2022)||Slower than average (3% to 7%)|
|Projected job openings (2012-2022)||209,400|
|Top industries (2012)||
Government (28% employed in this sector)
Educational Services (10%)
State & National
Source: Bureau of Labor Statistics 2012 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.