Skip navigation

Summary Report for:
13-1199.06 - Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

The occupation code you requested, 11-9199.05 (Online Merchants), is no longer in use. In the future, please use 13-1199.06 (Online Merchants) instead.

Sample of reported job titles: Marketing Director; Marketing Specialist; Master Hearth Technician; Online Marketing Manager; Online Services Manager; Owner, E Commerce Company; Social Media Director; Supervisor of Operations; Vice President of Marketing; Wholesale Representative

View report: Summary  Details  Custom

Tasks  |  Tools & Technology  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Wages & Employment  |  Job Openings

Tasks

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors. See more occupations related to this task.
  • Receive and process payments from customers, using electronic transaction services. See more occupations related to this task.
  • Create, manage, or automate orders or invoices, using order management or invoicing software. See more occupations related to this task.
  • Deliver e-mail confirmation of completed transactions and shipment. See more occupations related to this task.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods. See more occupations related to this task.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site. See more occupations related to this task.
  • Determine and set product prices. See more occupations related to this task.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers. See more occupations related to this task.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. See more occupations related to this task.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software. See more occupations related to this task.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. See more occupations related to this task.
  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software. See more occupations related to this task.
  • Cancel orders based on customer requests or inventory or delivery problems. See more occupations related to this task.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria. See more occupations related to this task.
  • Order or purchase merchandise to maintain optimal inventory levels. See more occupations related to this task.
  • Determine location for product listings to maximize exposure to online traffic. See more occupations related to this task.
  • Create or maintain database of customer accounts. See more occupations related to this task.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising. See more occupations related to this task.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations. See more occupations related to this task.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources. See more occupations related to this task.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns. See more occupations related to this task.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces. See more occupations related to this task.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy. See more occupations related to this task.
  • Disclose merchant information and terms and policies of transactions in online or offline materials. See more occupations related to this task.
  • Design customer interface of online storefront, using web programming or e-commerce software. See more occupations related to this task.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware. See more occupations related to this task.
  • Transfer digital media, such as music, video, or software, to customers via the Internet. See more occupations related to this task.
  • Devise, select, or purchase domain name and web address. See more occupations related to this task.
  • Initiate online auctions through auction hosting sites or auction management software. See more occupations related to this task.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls. See more occupations related to this task.
  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles. See more occupations related to this task.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats. See more occupations related to this task.
  • Integrate online retailing strategy with physical or catalogue retailing operations. See more occupations related to this task.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage. See more occupations related to this task.

Find occupations related to multiple tasks

back to top

Tools & Technology

Tools used in this occupation:

  • Band printers — Label printers See more occupations related to this tool.
  • Desktop computers See more occupations related to this tool.
  • Laser fax machine — Laser facsimile machines See more occupations related to this tool.
  • Magnetic stripe readers and encoders — Credit card machines See more occupations related to this tool.
  • Pen or flash drive — External hard drives See more occupations related to this tool.
  • Personal computers See more occupations related to this tool.
  • Tablet computers See more occupations related to this tool.

Technology used in this occupation:

  • Accounting software — Financial accounting software; Intuit QuickBooks software See more occupations related to this technology.
  • Business intelligence and data analysis software — Search engine optimization SEO software See more occupations related to this technology.
  • Charting software — Microsoft Office Visio See more occupations related to this technology.
  • Data base user interface and query software — Database software; Search engine results pages SERP software See more occupations related to this technology.
  • Data mining software — Google Analytics See more occupations related to this technology.
  • Electronic mail software — Microsoft Outlook See more occupations related to this technology.
  • Instant messaging software — Twitter See more occupations related to this technology.
  • Internet browser software — Web browser software See more occupations related to this technology.
  • Inventory management software — Inventory tracking software See more occupations related to this technology.
  • Mailing and shipping software — Shipment processing software See more occupations related to this technology.
  • Mobile operator specific application software — Mobile application software See more occupations related to this technology.
  • Point of sale POS software — CCBill software; e-check software; ProPay software; Snorasson Holdings CCNow (see all 10 examples) See more occupations related to this technology.
  • Presentation software — Microsoft PowerPoint See more occupations related to this technology.
  • Project management software — Microsoft Project See more occupations related to this technology.
  • Sales and marketing software — Google AdWords; Search engine marketing SEM software; Webtrends software See more occupations related to this technology.
  • Spreadsheet software — Microsoft Excel See more occupations related to this technology.
  • Video creation and editing software — YouTube * See more occupations related to this technology.
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management systems CMS software; Facebook *; WordPress * (see all 5 examples) See more occupations related to this technology.
  • Web platform development software — Hypertext markup language HTML See more occupations related to this technology.
  • Word processing software — Microsoft Word See more occupations related to this technology.

* Software developed by a government agency and/or distributed as freeware or shareware.

back to top

Knowledge

  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. See more occupations related to this knowledge.
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. See more occupations related to this knowledge.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. See more occupations related to this knowledge.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. See more occupations related to this knowledge.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. See more occupations related to this knowledge.
  • Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. See more occupations related to this knowledge.
  • Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology. See more occupations related to this knowledge.
  • Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications. See more occupations related to this knowledge.
  • Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data. See more occupations related to this knowledge.
  • Production and Processing — Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. See more occupations related to this knowledge.

back to top

Skills

  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents. See more occupations related to this skill.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. See more occupations related to this skill.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. See more occupations related to this skill.
  • Speaking — Talking to others to convey information effectively. See more occupations related to this skill.
  • Persuasion — Persuading others to change their minds or behavior. See more occupations related to this skill.
  • Service Orientation — Actively looking for ways to help people. See more occupations related to this skill.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience. See more occupations related to this skill.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. See more occupations related to this skill.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. See more occupations related to this skill.
  • Negotiation — Bringing others together and trying to reconcile differences. See more occupations related to this skill.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. See more occupations related to this skill.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. See more occupations related to this skill.
  • Coordination — Adjusting actions in relation to others' actions. See more occupations related to this skill.
  • Mathematics — Using mathematics to solve problems. See more occupations related to this skill.

back to top

Abilities

  • Written Comprehension — The ability to read and understand information and ideas presented in writing. See more occupations related to this ability.
  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand. See more occupations related to this ability.
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. See more occupations related to this ability.
  • Written Expression — The ability to communicate information and ideas in writing so others will understand. See more occupations related to this ability.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. See more occupations related to this ability.
  • Near Vision — The ability to see details at close range (within a few feet of the observer). See more occupations related to this ability.
  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. See more occupations related to this ability.
  • Speech Clarity — The ability to speak clearly so others can understand you. See more occupations related to this ability.
  • Speech Recognition — The ability to identify and understand the speech of another person. See more occupations related to this ability.
  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). See more occupations related to this ability.
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). See more occupations related to this ability.
  • Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways. See more occupations related to this ability.
  • Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). See more occupations related to this ability.
  • Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem. See more occupations related to this ability.
  • Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly. See more occupations related to this ability.

back to top

Work Activities

  • Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. See more occupations related to this activity.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. See more occupations related to this activity.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. See more occupations related to this activity.
  • Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. See more occupations related to this activity.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions. See more occupations related to this activity.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems. See more occupations related to this activity.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. See more occupations related to this activity.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. See more occupations related to this activity.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. See more occupations related to this activity.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. See more occupations related to this activity.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. See more occupations related to this activity.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. See more occupations related to this activity.
  • Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. See more occupations related to this activity.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. See more occupations related to this activity.
  • Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. See more occupations related to this activity.
  • Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people. See more occupations related to this activity.
  • Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. See more occupations related to this activity.
  • Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. See more occupations related to this activity.
  • Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. See more occupations related to this activity.
  • Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks. See more occupations related to this activity.
  • Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them. See more occupations related to this activity.

back to top

Detailed Work Activities

  • Execute sales or other financial transactions. See more occupations related to this activity.
  • Calculate data to inform organizational operations. See more occupations related to this activity.
  • Develop financial or business plans. See more occupations related to this activity.
  • Develop business or market strategies. See more occupations related to this activity.
  • Purchase products or services. See more occupations related to this activity.
  • Determine the value of goods or services. See more occupations related to this activity.
  • Collect payments for goods or services. See more occupations related to this activity.
  • Maintain data in information systems or databases. See more occupations related to this activity.
  • Allocate physical resources within organizations. See more occupations related to this activity.
  • Develop business or financial information systems. See more occupations related to this activity.
  • Analyze business or financial data. See more occupations related to this activity.
  • Correspond with customers to answer questions or resolve complaints. See more occupations related to this activity.
  • Create marketing materials. See more occupations related to this activity.
  • Obtain information about goods or services. See more occupations related to this activity.
  • Update professional knowledge. See more occupations related to this activity.
  • Market products, services, or events. See more occupations related to this activity.
  • Create images of data, locations, or products. See more occupations related to this activity.
  • Identify strategic business investment opportunities. See more occupations related to this activity.

Find occupations related to multiple detailed work activities

back to top

Work Context

  • Electronic Mail — 100% responded “Every day.” See more occupations related to this work context.
  • Indoors, Environmentally Controlled — 83% responded “Every day.” See more occupations related to this work context.
  • Telephone — 81% responded “Every day.” See more occupations related to this work context.
  • Freedom to Make Decisions — 62% responded “A lot of freedom.” See more occupations related to this work context.
  • Face-to-Face Discussions — 67% responded “Every day.” See more occupations related to this work context.
  • Contact With Others — 64% responded “Constant contact with others.” See more occupations related to this work context.
  • Structured versus Unstructured Work — 52% responded “A lot of freedom.” See more occupations related to this work context.
  • Frequency of Decision Making — 60% responded “Every day.” See more occupations related to this work context.
  • Spend Time Sitting — 49% responded “More than half the time.” See more occupations related to this work context.
  • Deal With External Customers — 54% responded “Extremely important.” See more occupations related to this work context.
  • Importance of Being Exact or Accurate — 59% responded “Very important.” See more occupations related to this work context.
  • Time Pressure — 47% responded “Once a week or more but not every day.” See more occupations related to this work context.
  • Impact of Decisions on Co-workers or Company Results — 50% responded “Very important results.” See more occupations related to this work context.
  • Work With Work Group or Team — 50% responded “Extremely important.” See more occupations related to this work context.
  • Coordinate or Lead Others — 33% responded “Extremely important.” See more occupations related to this work context.
  • Responsibility for Outcomes and Results — 37% responded “Very high responsibility.” See more occupations related to this work context.
  • Duration of Typical Work Week — 44% responded “More than 40 hours.” See more occupations related to this work context.
  • Letters and Memos — 31% responded “Every day.” See more occupations related to this work context.
  • Importance of Repeating Same Tasks — 31% responded “Very important.” See more occupations related to this work context.
  • Level of Competition — 38% responded “Moderately competitive.” See more occupations related to this work context.
  • Deal With Unpleasant or Angry People — 48% responded “Once a month or more but not every week.” See more occupations related to this work context.

back to top

Job Zone

Title Job Zone Four: Considerable Preparation Needed
Education Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
SVP Range (7.0 to < 8.0)

back to top

Education


Percentage of Respondents
Education Level Required
41   Bachelor's degree
33   High school diploma or equivalent Help
12   Post-secondary certificate Help

back to top

Credentials

Find Certifications

back to top

Interests

Interest code: ECR

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. See more occupations related to this interest.
  • Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow. See more occupations related to this interest.
  • Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others. See more occupations related to this interest.

back to top

Work Styles

  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks. See more occupations related to this work style.
  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations. See more occupations related to this work style.
  • Initiative — Job requires a willingness to take on responsibilities and challenges. See more occupations related to this work style.
  • Persistence — Job requires persistence in the face of obstacles. See more occupations related to this work style.
  • Integrity — Job requires being honest and ethical. See more occupations related to this work style.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace. See more occupations related to this work style.
  • Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. See more occupations related to this work style.
  • Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems. See more occupations related to this work style.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. See more occupations related to this work style.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. See more occupations related to this work style.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. See more occupations related to this work style.
  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction. See more occupations related to this work style.
  • Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. See more occupations related to this work style.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations. See more occupations related to this work style.
  • Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. See more occupations related to this work style.
  • Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job. See more occupations related to this work style.

back to top

Work Values

  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. See more occupations related to this work value.
  • Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. See more occupations related to this work value.
  • Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. See more occupations related to this work value.

back to top

Wages & Employment Trends

Median wages data collected from Business Operations Specialists, All Other.
Employment data collected from Business Operations Specialists, All Other.
Industry data collected from Business Operations Specialists, All Other.

Median wages (2014) $32.35 hourly, $67,280 annual
State wages Local Salary Info
 
Employment (2012) 992,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 209,400
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2014 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

back to top

Job Openings on the Web

Find Jobs Job Banks

back to top